Reference No: MAR0452TECPages: 13Published on: 30, March, 2015
Abstract: This article provides a strategic overview of essential elements of marketing communication and communication planning. The starting point for to any marketing communication is its objective accordingly this article first discusses various objectives of a communication plan. Next it elaborates on various media vehicles that are available for the purpose ... More
Reference No: MAR0459TECPages: 7Published on: 30, March, 2015
Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More
Reference No: MAR0453TECPages: 12Published on: 30, March, 2015
Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More
Reference No: MAR0465TECPages: 8Published on: 30, March, 2015
Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More
Reference No: MAR0454TECPages: 10Published on: 30, March, 2015
Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More
Reference No: QM0275TECPages: 54Published on: 30, March, 2015
Abstract: This technical note can be used by an instructor over 15 one-and-half hour sessions to provide a crisp introduction to essential ideas in probability for management students. This material has been used to teach an introductory probability course at IIM Ahmedabad for first year management (PGP) students. The aim of this ... More
Reference No: BP0380TECPages: 12Published on: 31, March, 2015
Abstract: The Warehousing (Development and Regulation) Act, 2007 is a progressive and forward-looking law with provisions for the establishment of a regulatory authority and recognition of warehousing receipts as negotiable instruments. This law shall make it easy for the banks and financial institutions to lend money to farmers on the basis of ... More
Reference No: F&A0523TECPages: 20Published on: 6, July, 2015
Abstract: This technical note lays out the necessary background with examples for numeraire change applications in stochastic calculus. Four examples are presented with full workings, including:a) pricing of a call option, b) pricing of an exchange/Margrabe option, c) relationship between forward rates and expected spot rates and d) use ... More
Reference No: F&A0524TECPages: 16Published on: 6, July, 2015
Abstract: This note lays out the necessary background and essential mathematics for understanding the Dupire Local Volatility model in derivatives pricing. ... More
Reference No: ECO0355TECPages: 25Published on: 6, July, 2015
Abstract: This note lays out the necessary workings for solving a baseline New-Keyneisan Dynamic Stochastic General Equilibrium model with monopolistic competition and nominal rigidities (via the Calvo staggered-price setting model).
... More
Reference No: MAR0469TECPages: 12Published on: 17, July, 2015
Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More
Reference No: ECO0357TECPages: 9Published on: 23, September, 2015
Abstract: The present note discusses measurement issues involved in comparison of national income aggregates. It considers issues such as demarcation of productive activities, valuation of non marketed outputs, identification of intermediate and final products, index number problems, market exchange rates versus purchasing power parity based estimation, black economy,and green GDP. ... More
Reference No: ECO0358TECPages: 5Published on: 17, November, 2015
Abstract: The technical note defines the concept of the shutdown point discussed in the textbooks on microeconomics and considers two exceptions to the general proposition. Both the exceptions apply to the case of an airline business when the decision to discontinue a loss making route that does not meet even the ... More
