Reference No: MAR0171(B)Pages: 10 Published on: 1, January, 1976
Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More
Reference No: F&A0287Pages: 11Published on: 1, January, 1976
Abstract: The case describes the detailed classification and codification of 1) product groups, production departments, service departments and cost centres, and 2) capital and revenue accounts, financial accounting, cost accounting, classification of factory expenses, etc. from a real life accounting system. The objective is to use it as a vehicle for explaining the ... More
Reference No: QM0088Pages: 19Published on: 1, January, 1976
Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More
Reference No: BP0081(D)Pages: 12Published on: 1, January, 1976
Abstract: Describes an attempt at worker participation in management at Punjab National Bank. It describes how the chief executive went about getting the acceptance of the employees and officers unions to the concept of worker participation. The case highlights the different attitudes of various people towards participation, and the problem of ... More
Reference No: QM0100(E)Pages: 16Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: MAR0177Pages: 14Published on: 1, January, 1976
Abstract: With an eye on the fast growing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More
Reference No: ECO0234(B)Pages: 7Published on: 1, January, 1976
Abstract: A follow-up of ABC Plastics Private Limited (A), this case describes the decisions actually taken by Mr. C.H. Desai, Director of ABC Plastics, a small-scale unit manufacturing rigid PVC pipes, on the choice of export house(s) through which to export the company's products. It also spells out the ... More
Reference No: BP0070Pages: 23Published on: 1, January, 1976
Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More
Reference No: P&IR0056(A)Pages: 6 Published on: 1, January, 1976
Abstract: Premier Bank was nationalized in 1969 and grew rapidly between 1969 and 1972. The bank's activities were diversified and expanded to cover more areas, particularly rural. Over 2,500 new employees were added and 300 new branches opened in 1970- 72. A major reorganization of the organizational structure was also done so that the work could be ... More
Reference No: BP0091(B)Pages: 27Published on: 1, January, 1976
Abstract: Gives data about the performance of the FCI between the years 1965 and 1970 which makes it possible to appraise the achievements of the corporation in the context of the "plan" hypothesized at the end of Case Food Corporation of India (A) (BP0091). ... More
Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: MAR0170Pages: 9 Published on: 1, January, 1976
Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More
Reference No: F&A0282Pages: 30Published on: 1, January, 1976
Abstract: Building Products Limited (a company with 65% foreign ownership of equity) is a major producer of asbestos- based products in the country. The product is currently very profitable, but viewed as "mature" by the new managing director. The company has accumulated large liquid funds out of its past profits. It has ... More
