Latest published cases

List of Latest Published Cases

  1. ABC Plastics Private Limited (A)

    Authors: Wadhva, C D;

    Reference No: ECO0234(A) Pages: 20 Published on: 1, January, 1976

    Abstract: After a year and a half of regularly exporting rigid PVC electrical conduit pipes and fittings exclusively through Geeta Pipes Limited (GPL) Export House, Mr. C.H. Desai, Director of ABC Plastics (a small-scale manufacturer of rigid PVC pipes), was wondering whether he should continue the business relationship between his ... More

  2. Ratnagar District Development Plan

    Authors: Malya, M Meenakshi;

    Reference No: QM0097 Pages: 5 Published on: 1, January, 1976

    Abstract: Deals with resource allocation for district planning. When many projects compete for resources, the choice of a set of projects within the budget poses problem to the planner. ... More

  3. Simpleton Manufacturing Company

    Authors: Patel, Nitin R;

    Reference No: QM0059 Pages: 5 Published on: 1, January, 1976

    Abstract: Gives a simplified version of the manufacturing process in the company, which is suitable for practice in the design of computer tape or disk systems for production control. ... More

  4. Sunrise Biscuit & Beverage Company (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0154(A) Pages: 9 Published on: 1, January, 1976

    Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More

  5. Punjab National Bank (AR)

    Authors: Murthy, K R S;

    Reference No: BP0081(A) Pages: 17 Published on: 1, January, 1976

    Abstract: Focuses on a new chief executive who has taken over the fourth largest nationalized bank in India at a time when the banking industry is undergoing profound changes, adapting itself to the needs of a developing economy. It describes the industry problems, the organization and culture of Punjab National Bank, ... More

  6. Dunlop Highway Tyres (A)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0173(A) Pages: 11 Published on: 1, January, 1976

    Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More

  7. Brand Switching and Brand Loyalty: Gain-Loss Analysis **

    Authors: Basu, S K;

    Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

    Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

  8. Pratap Mehta

    Authors: Sambrani, Shreekant; Misra, Sasi B;

    Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

    Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

  9. Processes and Projects (India) Limited (B)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(B) Pages: 21 Published on: 1, January, 1976

    Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More

  10. Victor Gaskets India Limited (A)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(A) Pages: 6 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

  11. Hindustan Tractors Limited (B)

    Authors: Murthy, K R S;

    Reference No: BP0069(B) Pages: 5 Published on: 1, January, 1976

    Abstract: The government can get involved in the management of an industry: 1) as an entrepreneur, 2) by nationalization or 3) by taking over the management under the Industries Act. The case gives the background for the state government to decide whether to recommend takeover or nationalization, or provide financial help to a sick ... More

  12. The Shri Ram Group **

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0232 Pages: 21 Published on: 1, January, 1976

    Abstract: The case gives an account of the origin and growth of one of the largest business houses in India. The case gives an account of the origin and growth of one of the largest business houses in India. ... More

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