Reference No: MAR0261(B)Pages: 15Published on: 1, January, 1981
Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More
Reference No: MAR0276(B)Pages: 6 Published on: 1, January, 1981
Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some non parametric statistical techniques could be demonstrated for making inferences about different segments ... More
Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
Reference No: P&IR0147(B)Pages: 10Published on: 1, January, 1981
Abstract: Refers to the preparations made by a union for negotiating a new wage agreement. Case (A) P&IR0147(A) deals with collection of data by the union. Case (B) shows how the union obtains the help of a group of academicians in analyzing and interpreting the data with a view ... More
Reference No: F&A0348Pages: 6 Published on: 1, January, 1981
Abstract: Describes the capital budgeting process followed by one of the largest companies in India - TISCO. It gives an account of the practical aspects of investment analysis. The difficulties in using the sophisticated investment techniques are also highlighted. ... More
Reference No: PROD0170Pages: 9Published on: 1, January, 1981
Abstract: This case deals with offloading decision in a heavy engineering type manufacturing organization. The case covers both the procedures as well as criteria used for the offloading decision. ... More
Reference No: P&IR0146(C)EXPages: 1Published on: 1, January, 1981
Abstract: The exercise deals with seven typical problems of managing human resources.Case (C) gives the set of conclusions reached by the group.
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Reference No: MAR0261(C)Pages: 11Published on: 1, January, 1981
Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More
Reference No: MAR0276(A)Pages: 17Published on: 1, January, 1981
Abstract: The case describes broad decision problems, research objectives, a two phase research plan, and details of each phase of research about a stores item (V belts) used by industrial units. The sampling plan and data collection approach/instrument used in each phase of the study are also described. A preliminary ... More
Reference No: MAR0274Pages: 13 Published on: 1, January, 1982
Abstract: The case gives the details of the business outlook and the proposed strategy for a newly set up company, Electronic Controls Corporation. The company had been founded by six technocrats and underwent rapid growth within a five year period. ECC was one of a group of three companies and was ... More
Reference No: P&IR0152(B)Pages: 4Published on: 1, January, 1982
Abstract: The case discusses the change from one type of appraisal system to another. The causes for the change, the problems of the old system and the needs of the organization in the changed environment are some of the factors considered. An appraisal format is also enclosed. ... More
Reference No: F&A0359Pages: 6Published on: 1, January, 1982
Abstract: The case has three objectives: 1) to give students practice in identifying relevant flows in the context of capital investment decisions; 2) to understand the process of computing NPV, IRR and payback; and 3) to see the impact of cash flow timing and inflation on investment criteria such as IRR and NPV. ... More
