Reference No: CMA0260Pages: 5Published on: 6, December, 1973
Abstract: This case shows how PERT can be used in a loaning programme to reduce the time for completing the project. It also helps in planning and executing the loaning programmes more efficiently. ... More
Reference No: CMA0257Pages: 3Published on: 6, December, 1973
Abstract: Mr. Dasappa plans to start a poultry farm after retirement. He applies to Jaya Bank for a loan of Rs.26,000 for starting a farm of 1,000 birds. The bank manager, after getting the veterinary surgeon's report, recommends the loan application to the head office. The agricultural finance division of the bank ... More
Reference No: P&IR0004(A)Pages: 3 Published on: 1, January, 1974
Abstract: This case describes the reaction of the employees of a State Electricity Board to some serious accidents that took place within the organization. It describes the steps taken by the employees' association in bringing to the management's notice the fact that the accidents were due to the negligence of some ... More
Reference No: P&IR0030Pages: 8 Published on: 1, January, 1974
Abstract: This case describes the problems faced by the top management of a large organization following the chief executive's decision to use a computer for some important areas of management. In the background of these problems, Mr. Goyal, who has been charged with the responsibility of understanding and solving the problems, ... More
Reference No: PSG0029Pages: 4Published on: 1, January, 1974
Abstract: The case describes how the government formulated its policy on abortion. Until 1972 Indian law on abortion was based on the Indian Penal Code enacted about a century ago. In 1964 the Shah Committee was appointed to examine the question of legalization of abortion. In 1967, the committee recommended the liberalization of existing ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: PROD0099Pages: 4Published on: 1, January, 1974
Abstract: The objective of the case is to study the suitability of different forecasting methods for regular and maintenance inventories. A computer programme that uses exponential smoothing to forecast (developed by IIMA Computer Centre) is used. Finally, the focus shifts to devising a forecasting system. ... More
Reference No: P&IR0022(C)Pages: 4Published on: 1, January, 1974
Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More
Reference No: F&A0239Pages: 13 Published on: 1, January, 1974
Abstract: The company changes its structure from a functional setup to a profit responsible product group setup so that top management can devote more time to future company policies. The case brings up issues relating to design considerations in structural reorganization in the context of the organization's variables and environmental factors. ... More
Reference No: BP0058Pages: 20Published on: 1, January, 1974
Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More
Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: MAR0122Pages: 10Published on: 1, January, 1974
Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More
Reference No: ECO0191Pages: 16 Published on: 1, January, 1974
Abstract: Discusses the stages through which a technician entrepreneur has passed. It gives a good account of how a project is prepared before giving it for financial assistance to a bank/term lending institution. ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
