Reference No: MAR0162Pages: 11Published on: 1, January, 1977
Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More
Reference No: MAR0233TECPages: 10Published on: 1, January, 1977
Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and non projective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More
Reference No: F&A0283Pages: 4Published on: 1, January, 1977
Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent under utilization of capacity and rise in unit cost. The case enables analysis of cost data for short term and long term pricing. Students will be expected ... More
Reference No: ECO0249TECPages: 5Published on: 1, January, 1977
Abstract: This note explains the process of target setting in the Five Year Plans. The target for automobile tyres depends upon the target for production of vehicles, which in turn depends upon the growth in national income, industrial production and goods traffic. When the growth rate in income and industrial production ... More
Reference No: F&A0311Pages: 4Published on: 1, January, 1977
Abstract: Describes two furniture companies needing different costing systems. One deals with a few standard models while the other accepts unique jobs. The impact of the two different business strategies on shopfloor management, on the quantity of work-in-process and finished goods, and--more important--on the cost accounting system and related paperwork, is ... More
Reference No: PROD0134TECPages: 1 Published on: 1, January, 1977
Abstract: Illustrates the use of the multiple activity chart for balancing the activities of multiple machines. The example involves dumpers and a shovel used in the construction of a parking lot. The chart is similarly useful for balancing the activities of multiple men and machines in a man?machine operating system. ... More
Reference No: F&A0300Pages: 1 Published on: 1, January, 1977
Abstract: Examines the impact of substituting variable costs for fixed costs on profit, breakeven point, and margin of safety. Class discussion could cover the evaluation of relative business risks in two different cost structures? one with a higher proportion of variable costs and the other with a predominance of fixed costs. ... More
Reference No: MAR0160TECPages: 69Published on: 1, January, 1977
Abstract: The note gives details of the cotton textile industry in India, relating to the product profile, industry structure, manufacturing process, distribution of textiles and the cost profitability and financial structure of the cotton textile industry in India. ... More
Reference No: P&IR0032Pages: 19Published on: 1, January, 1977
Abstract: The case deals with the evaluation of two selection instruments, the IQ test and the written essay type test, on the basis of an organization's experience. ... More
Reference No: QM0104Pages: 8Published on: 1, January, 1977
Abstract: Deals with the problem of establishing the aggregate production capacity of a small ceramics shop which manufactures a variety of ceramic articles. The case describes the production process, including the equipment used, and details of the various products manufactured (such as the number of articles per set, sizes, weights, number ... More
Reference No: OB0044Pages: 3Published on: 1, January, 1977
Abstract: The case describes the leadership and behavioural style of the owner?manager of a medium?sized but growing company. Some background information on him is given to attempt a psychological interpretation of his behaviour. A few alternative models can be tried for this interpretation. ... More
Reference No: QM0130Pages: 9Published on: 1, January, 1977
Abstract: Deals with problems in statistical quality control, especially process control and acceptance sampling, in a large engineering company. ... More
