Reference No: MAR0217TECPages: 5Published on: 1, January, 1979
Abstract: The most important job of the advertiser is to decide what he is going to say about his product. He has to promise some special benefit to the consumer, and the selection of the right promise is very important. Consumer behaviour is activated by different motives. An advertiser has to ... More
Reference No: PROD0146TECPages: 7 Published on: 1, January, 1979
Abstract: Deals with the branch and bound approach to solving general flow shop and job shop scheduling problems in the deterministic case. The three?machine flow shop problem is considered first; the approach is then extended to multi?machine flow shop problem. A branch and bound approach is provided for job ... More
Reference No: ECO0259TECPages: 10Published on: 1, January, 1979
Abstract: Examines the case for the small scale industry in relation to the problems of unemployment in India. It evaluates various arguments for and against growth of small enterprises. The emphasis of the note is largely to find out what may be described as the true place of small industries in ... More
Reference No: OB0071TECPages: 2 Published on: 1, January, 1979
Abstract: This note explores the pressures for polarization of social systems into two groups??the powerful and the powerless. It argues that reduction of this power distance is necessary for preventing social systems from catapulting into catastrophes. It points out how change agents can contribute to preventing such catastrophes through bringing ... More
Reference No: MAR0231TECPages: 4 Published on: 1, January, 1979
Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More
Reference No: BP0137TECPages: 8Published on: 1, January, 1979
Abstract: Presentation has become an integral part of any business organization and this need has led the organizations to include as much facility here as in case of any written communication. This note covers three aspects that is essential and would help make the presentation achieve its ultimate purpose with the ... More
Reference No: CMA0484TEC Pages: 4Published on: 1, January, 1979
Abstract: The note describes the seed marketing chain in a time oriented frame with reference to post-HYV period. It also raises the issues with which a seed marketing organization has to concern itself, as also the critical issues faced by the seed industry. ... More
Reference No: MAR0255TECPages: 16Published on: 1, January, 1979
Abstract: The note develops a framework for problem definition task in terms of steps the researcher has to go through. To demonstrate what is involved, an actual problem definition exercise is carried out on two concrete marketing research situations. ... More
Reference No: ECO0257TECPages: 15Published on: 1, January, 1979
Abstract: This note deals with the following questions: (a) Why technological, particularly biological, innovations are needed in agriculture? (b) What contributions does technology make to growth in agricultural productivity? What public investment is needed to develop new technology? (c) How do these contributions of technology compare with the contributions of extending ... More
Reference No: BP0158TEC(D)Pages: 3Published on: 1, January, 1979
Abstract: The note discusses control through audit. In particular, it discusses the forms of audits, the role of the CAG, and criticism of the role of audit. ... More
Reference No: PSG0018TECPages: 6 Published on: 1, January, 1979
Abstract: An administrator constantly faces problems relating to his staff, supplies, funds, and methods. He needs a framework by which he can resolve these problems. The case lists six essential steps that can help a manager solve his problems. Three small caselets are included to serve as exercises in problem solving. ... More
