Latest published cases

List of Latest Published Cases

  1. Sub-centre Effectiveness

    Authors: Murthy, Nirmala;

    Reference No: PSG0011TEC Pages: 5 Published on: 1, January, 1979

    Abstract: Sub-centres have been set up to bring health services closer to the rural population. One sub-centre is meant for 10,000 population staffed by an auxiliary nurse, midwife and a dai, with a sanction of Rs 2,000 worth of medicines. Several studies have been conducted to find out how far has the present ... More

  2. Industrial Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0237TEC Pages: 12 Published on: 1, January, 1979

    Abstract: This note explains the objectives of industrial advertising and points out the differences between consumer advertising and industrial advertising. The basic form of industrial advertising may be a catalogue page, simple reminder, and testimonials, pointing out product differentials -- straightforward prestige or a pioneering approach. Apart from the press and ... More

  3. Elements of Scheduling

    Authors: Murthy, B S R; Korgaonker, M G;

    Reference No: PROD0150TEC Pages: 12 Published on: 1, January, 1979

    Abstract: The note deals with various aspects of scheduling problems in a job, such as technology, criteria for scheduling, scheduling single machine systems, and simulation results obtained using heuristic rules. ... More

  4. Interface Between Government and Public Undertakings: The Parliamentary Control (E)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(E) Pages: 5 Published on: 1, January, 1979

    Abstract: The forms of parliamentary control are discussed in this note. It lists the various channels through which Parliament exercises its control. The effectiveness of various channels, including the Committee on Public Undertakings, is brought out. The discussion of parliamentary control is in the context of the autonomy and accountability of ... More

  5. Defining a National Park **

    Authors: Misra, D N;

    Reference No: CMA0510TEC Pages: 8 Published on: 1, January, 1979

    Abstract: The paper shows how the definition of national parks has evolved over the past hundred years or so. ... More

  6. Creative Execution in Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0218TEC Pages: 5 Published on: 1, January, 1979

    Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More

  7. Industrial Policy in India**

    Authors: Pathak, H N; Hermon, Rajender R;

    Reference No: ECO0260TEC Pages: 14 Published on: 1, January, 1979

    Abstract: The note discusses industrial policy in India with reference to the three policy resolutions (1948, 1956 and 1977). Industrial policy is examined against the background of economic policy and its broad objectives. Towards the end, questions are raised in the area of evaluating industrial development. Statistical tables relating to industrial development in India ... More

  8. Production Planning in Batch Production Systems

    Authors: Korgaonker, M G;

    Reference No: PROD0148TEC Pages: 26 Published on: 1, January, 1979

    Abstract: This note discusses the method of scheduling batches in intermittent production systems. The production systems covered are single machine and multiple machines. Problems of scheduling multiple products are also considered. Computational details are provided for time invariant as well as dynamic batch sizes. ... More

  9. Interface Between Government and Public Undertakings: Ministerial Control (C)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(C) Pages: 3 Published on: 1, January, 1979

    Abstract: The note discusses the ministerial control of public enterprises. It lists powers of the ministry with regard to the boards of directors and the effectiveness of this control. The note also discusses the empirical relationships between the concerned ministry and the public undertakings. ... More

  10. Consumer Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0216TEC Pages: 6 Published on: 1, January, 1979

    Abstract: Consumer incentives play an important part in sales promotion. They are primarily intended to boost the sales of the product or service in question. Consumer premium is probably the most important incentive technique. There are direct consumer premiums and conditional consumer premiums. Refill packs, deferred payment schemes and guarantee for ... More

  11. Econometric Models **

    Authors: Gupta, G S;

    Reference No: ECO0258TEC Pages: 21 Published on: 1, January, 1979

    Abstract: This note discusses the characteristics, specification, estimation, testing and uses of econometric models. The various aspects are illustrated through the example of the tea demand model for India. ... More

  12. Structure of Marketing Channel for Cotton

    Authors: Ranade, C G;

    Reference No: CMA0473TEC Pages: 8 Published on: 20, January, 1979

    Abstract: The note explains two distinct marketing channels in cotton, and poses some questions regarding price spread across the channels. ... More

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