Reference No: OB0205(A)Pages: 22Published on: 1, May, 2009
Abstract: Regency Hospital Limited, a multi-specialty hospital in Kanpur, India was founded by Dr. Atul Kapoor in 1995. The hospital had grown over the years. However, there were a number of issues that were yet to be dealt with. The case describes the struggles that the founder went through in setting up ... More
Reference No: BP0327Pages: 6Published on: 7, May, 2009
Abstract: SAATH is an Ahmedabad based NGO that works for the benefit of slum dwellers. Over the years, it has been able to develop programmes that have brought changes in the lives of its beneficiaries. It stands different from other NGOs in terms of its approach to its programmes. All its ... More
Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
Reference No: CISG0106Pages: 7Published on: 14, July, 2009
Abstract: Vehicle theft has assumed menacing proportions in India. Every year, thousands of vehicles are stolen. These vehicles are then sold back to unsuspecting customers. The case explores the possibility of creating an IT-based system which would help the unsuspecting citizens to verify credentials of the second-hand vehicle by providing relevant ... More
Reference No: CFR0004Pages: 20Published on: 27, July, 2009
Abstract: The case looks at the decision options present before a new entrepreneur with regard to the unique concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must ... More
Reference No: CFR0003Pages: 19Published on: 27, July, 2009
Abstract: Progressive Corporation has opened a chain of 40 rural retail stores spread in the states of Punjab, Haryana, Gujarat, Maharashtra, Andhra Pradesh, Tamil Nadu, West Bengal, and Orissa. The chain has been created in a mother-daughter format. These stores sell consumer as well as agri-products. A hub-and-spoke distribution network has been ... More
Reference No: MAR0409Pages: 18Published on: 7, August, 2009
Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More
Reference No: BP0331Pages: 18Published on: 5, October, 2009
Abstract: This case discuses the process of unbundling and restructuring of Uttar Pradesh State Electricity Board (UPSEB). The UPSEB had accumulated losses of Rs. 6500 crores by year 2000. The state government trifurcated UPSEB into three separate corporations, each handling generation, transmission and distribution of power. There was strong protest against the trifurcation ... More
Reference No: MAR0410Pages: 27Published on: 14, October, 2009
Abstract: 99acres.com was started in September 2005 as the first real estate portal in India. This internet portal was dedicated to meet a consumer's information needs in the real estate industry. It was a forum where buyers, sellers, and brokers could exchange information, quickly, effectively, and inexpensively. Though 99acres operated in ... More
Reference No: CMA0812Pages: 37Published on: 20, November, 2009
Abstract: Mr Hasmukhbhai K Nakum, a cold storage entrepreneur, was thinking about expanding his cold storage business beyond Ahmedabad. While some of the cold storages in Ahmedabad were closing down due to high running costs and poor capacity utilization, but he was contemplating on expansion. He already had four cold storages ... More
Reference No: MAR0411(A)Pages: 10Published on: 14, December, 2009
Abstract: The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. The portal has so far been managed by the husband-wife team. On completion of ... More
Reference No: MAR0412Pages: 5Published on: 8, January, 2010
Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More
Reference No: CMHS0004Pages: 10Published on: 13, January, 2010
Abstract: This case brings out the processes and procedures followed for hospital patient discharge in Majestic Hospital. Concerns of the hospital management in identifying problem areas in service delivery and those of the patient’s family regarding patient discharge process are also highlighted. The protagonist of the case is the chief ... More
Reference No: COMM0006(B)Pages: 12Published on: 26, February, 2010
Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More
