Reference No: MAR0383Pages: 14Published on: 14, July, 2006
Abstract: Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments ... More
Reference No: F&A0478Pages: 9Published on: 14, July, 2006
Abstract: The case describes the situation faced by Sales Officer who is exploring setting-up new outlet in recently constructed expressway. The case describes the situation and discusses how he developed various assumptions based on report submitted by valuer, survey feedback carried out by an independent agency, his past experience and the ... More
Reference No: MAR0381Pages: 10Published on: 14, July, 2006
Abstract: The case describes the situation faced by a Sales Officer who had recently taken charge of his area in a Mini Metro. He was trying to understand the dealership in his area from the point of view of their operations, performances, competition, and opportunities for improvement.
The case describes one ... More
Reference No: P&IR0199Pages: 5Published on: 14, July, 2006
Abstract: This case describes a complex situation of a Benami Dealer that Sales Officers frequently face in their roles. The case describes the background of the situation and leaves it open to the class to generate options and make choices. ... More
Reference No: MAR0382Pages: 29Published on: 14, July, 2006
Abstract: The case opens with a brief description of the challenge posed by a leading company in petroleum retailing, Indian Oil Corporation Limited, to the ClubHP brand of HPCL. The case provides brief description of Indian Petroleum Industry and the profiles of key competitors in the industry. It also briefly describes ... More
Reference No: F&A0477Pages: 9Published on: 14, July, 2006
Abstract: The case describes the situation faced, in 2004, by a sales officer of a public sector undertaking, in helping a retail dealership (of petrol, diesel, and lubricating oils) to grow. The dealership retails in a growing suburb of a metro. He wants to help the dealership of the filling station to ... More
Reference No: BP0317Pages: 7Published on: 14, July, 2006
Abstract: The case describes the situation faced by an Executive Sales Officer in justifying the investment in the dealership faced with low sales and mounting competition for improving the performance of the dealership. The case describes the infrastructure available at the outlet, the market in and around the dealership, competitor performance, ... More
Reference No: BP0318Pages: 29Published on: 24, July, 2006
Abstract: The case presents the evolution of small time transport company to an integrated logistics solutions provider. The issues (managerial) experience by the organization in developing an online information system, restructuring, product launch, product rationalization etc. are described in detail. The case provides an opportunity to discuss the future direction of ... More
Reference No: MAR0373(A)Pages: 6Published on: 3, September, 2006
Abstract: A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The case describes the problems he and his wife faced and the experience they had with the company. In the presence the ... More
Reference No: MAR0373(D)Pages: 6Published on: 3, September, 2006
Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373), "Packers, Movers & Shakers (B)" (MAR0374), and "Packers, Movers & Shakers (C)" (MAR0375). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from ... More
Reference No: MAR0373(B)Pages: 11Published on: 3, September, 2006
Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The Case (A) describes the problems he ... More
Reference No: MAR0373(C)Pages: 4Published on: 3, September, 2006
Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373) and "Packers, Movers & Shakers (B)" (MAR0374). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. An ... More
Reference No: COMM0004Pages: 11Published on: 11, September, 2006
Abstract: This case is about the way Pragati Software Private Limited, a small but profitable software training company set up in Mumbai by an alumnus of Indian Institute of Management Ahmedabad sent away half its employees in three rounds of layoff in its tenth year. ... More
Reference No: OB0196(A)Pages: 5Published on: 1, October, 2006
Abstract: A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as they also missed the train. The reason given to them by the duty manager at the ... More
Reference No: QM0250Pages: 12Published on: 2, October, 2006
Abstract: In this case the evolution of quality function is described along with the central role of Statistical Process Control (SPC) in it. The case also looks at the important problem of selecting the right control chart to use in a particular situation. The importance of checking for the validity of ... More
