Reference No: MAR0303(A)Pages: 10Published on: 14, December, 1994
Abstract: The case describes the cooking medium market in India. It provides details of a research study to assess opportunity for a new brand of small pack refined oil and determine the best product concept in terms of consumer acceptance and appeal. Three different phases of research for 1) generating attributes, 2) generating ... More
Reference No: CMA0721Pages: 19Published on: 1, January, 1995
Abstract: Floriculture Industry is Identified as "THRUST AREA" so as to export howervs and earn foreign exchange, in the new era after economic reforms in India. Many companies are opening/diversitying into this industry. In this content, this case/exercise will be helpful in finding out the following for a new ... More
Reference No: PROD0228(D)Pages: 15Published on: 1, January, 1995
Abstract: This case deals with the despatch policy of Lotus Thread Company Limited (LTCL). It focuses on the optimum shipment size and routing decisions. It examines the effect of smaller shipment and/or combining shipments and single/multiple destination despatches. Decisions in this regard is very critical as supply to different ... More
Reference No: CMA0725Pages: 15Published on: 1, January, 1995
Abstract: Considering the production function framework this note examines the contributions of land, credit-financed investment, and technological change to agricultural production during pre and post-Green Revolution (GR) phases. The contributions of cretit-financed investments and technological chanage significantly improved in post-GR phase. The post-GR phase witnessed land and labour with complementary capital ... More
Reference No: CISG0024Pages: 18Published on: 11, January, 1995
Abstract: The case describes the IT portfolio in Bangkok Bank Limited, Thailand. It describes the organizational context and the associated IT concerns. It highlights the issues in the context of changing technology and a financial services market that is rapidly undergoing deregulation. ... More
Reference No: CISG0025Pages: 28Published on: 11, January, 1995
Abstract: This case describes the major Information Technology applications in Manila Electric Company (Meralco). The case highlights the organizational context in which these applications have been developed. It discusses the scope, characteristics, computing platforms and the organizational issues involved in the implementation of these applications. It describes the changes in Manila's ... More
Reference No: PROD0230Pages: 4Published on: 23, February, 1995
Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More
Reference No: QM0236(B)Pages: 11Published on: 23, February, 1995
Abstract: This case deals with the product mix plan of Lotus Thread Company Limited (LTCL) focusing on developing an LP model. The LP approach for optimum product mix plan is expected to be helpful in identifying the products to be "pushed", downplayed or to be dropped. It is also helpful for ... More
Reference No: PROD0228(A)Pages: 8Published on: 23, February, 1995
Abstract: This case provides information about Lotus Thread Company Limited (LTCL); about the past and present company situation, production range, manufacturing process, regional sales, competition with other manufacturers, sales and production planning, dispatch planning and inventory. This case is helpful in examining the various decision areas related to logistics, as would ... More
Reference No: BP0233Pages: 22Published on: 10, March, 1995
Abstract: The case provides industry data on pesticides which can be used to do competitor analysis of the industry. It also covers the origin and early stage operations of a small scale pesticides manufacturing unit. The case can be used to make industry structure analysis and formulation of strategy for newly ... More
Reference No: IMG0007Pages: 20Published on: 13, March, 1995
Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More
Reference No: CISG0027Pages: 12Published on: 20, March, 1995
Abstract: The case details the evolution, in BAL, of computer application, since its inception. Very specific details related to kind of applications, hardware, software and the computerization policy of BAL are described. ... More
Reference No: MAR0307(A)Pages: 13Published on: 10, May, 1995
Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More
