Abstract
The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0307(A) |
| Title | ISGEC (A): Early Initiatives |
| Pages | 13 |
| Published on | May 10, 1995 |
| Year of Event | 1991 to 1994 |
| Authors | Chhokar, Jagdeep S; Jain, Abhinandan K; |
| Area | Marketing (MAR) |
| Discipline | International Business, Operations Management, Strategic Management |
| Sector | Manufacturing |
| Country | India, Malaysia |
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