Floriculture Industry is Identified as "THRUST AREA" so as to export howervs and earn foreign exchange, in the new era after economic reforms in India. Many companies are opening/diversitying into this industry. In this content, this case/exercise will be helpful in finding out the following for a new flomculture export oriented unit: (1) selection of project location (2) Selection of out houwerver variateis (3) Selection of Technology (4) Feosibility Financial i.e.MPV, IRR (4) Sensitivity of Financial feasibility to exhcnage rate huehahers sales price changer, cost overman, increased transprit costs and increased wastage.