Reference No: CMA0226(A)Pages: 6Published on: 1, August, 1972
Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More
Reference No: CMA0236Pages: 16Published on: 19, October, 1972
Abstract: The case focuses on the problems of investment for irrigation facilities on the farm. The idea is to use a budgeting technique to evolve the investment proposal and then appraise whether the proposal is a bankable proposal. ... More
Reference No: CMA0234Pages: 11Published on: 19, October, 1972
Abstract: A commercial bank formulated a scheme for financing the development of irrigation. The same was advertised in the region. After hearing about the scheme few farmers in the district got together and formed companies to develop irrigation. Three companies applied for a loan varying from Rs.1 lakh to Rs.4 lakhs. ... More
Reference No: CMA0241Pages: 13Published on: 19, October, 1972
Abstract: The Agricultural Finance Corporation was induced to undertake financing of minor irrigation schemes by the Agricultural Refinance Corporation. A scheme for financing the farmers for the construction of tubewells in one of the talukas of West Godavari district was prepared by AFC, the State government assured all necessary help for ... More
Reference No: CMA0239Pages: 6Published on: 19, October, 1972
Abstract: A leading bank in Western India advertised loan facilities available to fertilizer distributors. Looking to the scope of fertilizer consumption in Gujarat, two firms applied for a loan of Rs 2.2 lakh and Rs 1 lakh respectively. All the required information was provided in the application form. Having received the applications, the ... More
Reference No: CMA0237Pages: 8Published on: 19, October, 1972
Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More
Reference No: CMA0235Pages: 10Published on: 19, October, 1972
Abstract: An automobile firm requested for a loan for Rs. 2.75 lakhs from the Agricultural Finance Corporation for the purchase of 12 tractors with a view to exploit the good scope of custom service of tractors in the area. Having received the application the Managing Director of AFC was considering whether the loan ... More
Reference No: CMA0242Pages: 12Published on: 19, October, 1972
Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More
Reference No: CMA0240Pages: 13Published on: 19, October, 1972
Abstract: The case discusses the planning and implementation of the Rs 50 crore financing area development scheme for the development of minor irrigation sources in two years. The strategy adopted for planning and implementation is analysed, the achievement of the programme is also discussed. The focus is on the financing of the ... More
Reference No: CMA0226(B)Pages: 16Published on: 22, January, 1973
Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More
Reference No: CMA0251TECPages: 13Published on: 6, February, 1973
Abstract: This is a background note highlighting the salient features of dairying in India. It gives details regarding production charges, processing facilities, marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding dairying in India. ... More
Reference No: CMA0254TEC Pages: 19Published on: 6, February, 1973
Abstract: This is a background note indicating the origin and growth of high-yielding varieties programme for paddy in India. It gives details of the varieties evolved and the targets achieved in adoption of these varieties on the farm. Problems involved in obtaining wide acceptance of the HYV are highlighted. ... More
Reference No: CMA0252TECPages: 20Published on: 6, February, 1973
Abstract: This is a background note highlighting the salient features of rice economy in India. It gives details regarding production charges, processing facilities available in the country and marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding the rice economy of India. ... More
