Latest published cases

List of Latest Published Cases

  1. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

  2. Interface Between Government and Public Undertakings: The Audit Control (D)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(D) Pages: 3 Published on: 1, January, 1979

    Abstract: The note discusses control through audit. In particular, it discusses the forms of audits, the role of the CAG, and criticism of the role of audit. ... More

  3. Why Saraspur is Performing Poorly ?

    Authors: Murthy, Nirmala;

    Reference No: PSG0013TEC Pages: 8 Published on: 1, January, 1979

    Abstract: Saraspur PHC, under the control of the District Health Officer (DHO), was showing poor performance in all programmes. Moreover, its performance was deteriorating every month. This surprised the DHO, for so far Saraspur had registered average performance. Recently, it had been taken over by the regional training centre as a ... More

  4. Dangs Forest: Waghai Timber Sales Depot

    Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

    Reference No: CMA0507 Pages: 15 Published on: 1, January, 1979

    Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More

  5. Gujarat Tractor Company Limited

    Authors: Agarwal, S P;

    Reference No: F&A0329 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More

  6. Yarn Purchase at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0157 Pages: 3 Published on: 1, January, 1979

    Abstract: This case is intended to illustrate the complexities of purchasing a commodity in a market with sizeable fluctuations. ... More

  7. Demand for Cotton Textiles

    Authors: Gupta, G S;

    Reference No: ECO0263 Pages: 10 Published on: 1, January, 1979

    Abstract: It is a case on demand forecasting through the regression and trend methods. The annual data for nineteen years for cotton textile demand in India and its determinants are used to analyze and project future demand for cotton textiles. It provides a review of the demand theory, and insights for ... More

  8. ABS Plastics: Marketing Strategy

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

    Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

  9. Project for The Development of Forests and Plantations in Tripura: The Choice of Species

    Authors: Gupta, Tirath; Mohan, Deepinder;

    Reference No: CMA0488 Pages: 17 Published on: 1, January, 1979

    Abstract: The case opens by highlighting that over 2,27,000 hectares or 59 per cent of the total forest land in Tripura supports less than twenty trees per hectare and is, thus, utilized. The Tripura Forest Development and Plantations Corporation has prepared a project to place 5,200 hectares of this land under intensive management. The ... More

  10. Interface Between Government and Public Undertakings: Forms of Organization (B)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(B) Pages: 3 Published on: 1, January, 1979

    Abstract: The note discusses the characteristics of forms of organization for public undertakings and compares the strengths and weaknesses of each form. The note discusses the issues in the controversy about the forms of organization, particularly the controversy between company and public corporation forms. ... More

  11. Economic and Social Implications of Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0230TEC Pages: 15 Published on: 1, January, 1979

    Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More

  12. Encroachment on Forest Land

    Authors: Maslekar, A R;

    Reference No: CMA0504 Pages: 9 Published on: 1, January, 1979

    Abstract: Considerable forest lands have been deforested in the last couple of decades for various reasons. One of the most important causes of depletion has been unauthorized cultivation by local people. Periodically, considering the urgency of distribution of land to landless people, the government has been regularizing such encroachments. But, at ... More

  13. Southern Chemicals and Pharmaceuticals Limited

    Authors: Agarwal, S P;

    Reference No: F&A0327 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and bala sheet, from a list of balances. It also deals with the preparation of journal entries with respect to adjustments and additional information given, besides the list of balances. ... More

  14. Employment and Small Scale Industry

    Authors: Pathak, H N;

    Reference No: ECO0259TEC Pages: 10 Published on: 1, January, 1979

    Abstract: Examines the case for the smallscale industry in relation to the problems of unemployment in India. It evaluates various arguments for and against growth of small enterprises. The emphasis of the note is largely to find out what may be described as the true place of small industries in ... More

  15. Tez Micro Computers (B)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(B) Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More

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