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Latest published cases

List of Latest Published Cases

  1. Sarangpur ICD-2 (C) **

    Authors: Gupta, V K; Narayanan, A V S;

    Reference No: CMA0152(C) Pages: 9 Published on: 6, November, 1968

    Abstract: The text examines the comparative situation between the Sarangpur ICD, the District Milk Procurement Cooperative and the urban liquid milk scheme which provides the market. The case shows, in action, the communications between the PO, his parallel officers in the cooperative and the urban liquid milk scheme and how each ... More

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  2. Import and Manufacture of Tractors and Power Tillers in India: Past, Present and Future**

    Authors: Patel, S M;

    Reference No: CMA0148TEC Pages: 14 Published on: 6, November, 1968

    Abstract: Describes the growth of farm power, especially tractors power tillers, in India. The note includes information on firms which manufacture tractors/power tillers in collaboration with foreign firms. Familiarizes students with the past, present, future trends of the input industry concerned. ... More

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  3. Navanagar ICD Project (ICD 6B) **

    Authors: Murty, A G K;

    Reference No: CMA0159(B) Pages: 9 Published on: 6, November, 1968

    Abstract: The study concentrates on the ICD project officer's problems concerning the techno-economics of the semen bank which is producing semen for the entire district's artificial insemination programme. ... More

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  4. Kishanpur Milk Union (ICD-4) **

    Authors: Gupta, V K; Narayanan, A V S;

    Reference No: CMA0157 Pages: 2 Published on: 6, November, 1968

    Abstract: The text covers the problem of leadership in a cooperative organization and its relationship with its constituents. It shows the process of institution building and emphasizes the role of those responsible for developing such institutions. ... More

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  5. Mr. Motibhai Patel Buys a Tractor

    Authors: Patel, S M;

    Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

    Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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  6. Planning in Thanjavur (C) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(C) Pages: 7 Published on: 21, March, 1969

    Abstract: This case follows Part-A & Part-B of the same case. It is intended as an exercise both in project proposal formation in evaluating a project proposal. Mr. Krishnan, Secretary, Agricultural Department, Government of Madras, had received a proposal for seed multiplication and distribution submitted by Mr. Madhavan to the Government of ... More

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  7. Planning in Thanjavur (A) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(A) Pages: 3 Published on: 21, March, 1969

    Abstract: The Indian Council of Agricultural Research (ICAR) proposed pilot projects to test demonstrate some newly evolved strains of food crops in different parts of India. The Government of Madras had to decide whether to accept the proposal. Its paddy crops specialist was considering the project proposal in terms of its ... More

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  8. Agriculture in Thanjavur District, Madras State (1965-66) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0168TEC Pages: 12 Published on: 21, March, 1969

    Abstract: This note contains details regarding the district, such as history and system of irrigation, rice cultivation season, IADP, etc. till the beginning of the High Yielding Varieties Programme in 1965-66. ... More

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  9. Planning in Thanjavur (D) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(D) Pages: 5 Published on: 21, March, 1969

    Abstract: This case follows Part-A, Part-B, Part-C and the report on HYVP in Thanjavur District (The report, if taught). In November 1966, Mr. Madhavan called a conference of his key staff in Thanjavur. All the DAOs, the Subject Matter Specialists and the Deputy Director of Agriculture (Thanjavur-Trichy circle) were present. The agenda ... More

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  10. Planning in Thanjavur (B) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(B) Pages: 4 Published on: 21, March, 1969

    Abstract: This case just follows the case "Planning in Thanjavur (A). The pilot project being successful, the second phase of planning begins, raising the question "what next?". Aspects such as how to decide planning horizons, how much of pre-planning is necessary, time lag, role of the extension agency, integrated approach to ... More

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  11. Planning and Implementation (HYVP): Decision Under Uncertainty

    Authors: Madappa, P P; Malya, M Meenakshi;

    Reference No: CMA0169 Pages: 10 Published on: 21, March, 1969

    Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More

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  12. Nutan Trading Corporation

    Authors: Patel, S M; Patel, K.V.;

    Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

    Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

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  13. Opinion Leaders: Two Styles **

    Authors: Kothari, K B; Patel, K V;

    Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969

    Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More

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  14. Dynamics of Modernization

    Authors: Gupta, V K;

    Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

    Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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  15. Tanjore Cooperative Marketing Federation (A) **

    Authors: Gupta, V K;

    Reference No: CMA0176(A) Pages: 11 Published on: 5, September, 1969

    Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More

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