Latest published cases

Authors: Vyas, Preeta H;

Reference No: PSG0104 Pages: 18 Published on: 23, June, 2008

Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More

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Authors: Raghuram, G; Goyal, Aditya;

Reference No: PROD0292 Pages: 16 Published on: 16, June, 2008

Abstract: Novire Technologies, an IT based logistics solutions provider, had introduced a new system called Automatic Vehicle Location (AVL) which uses Global Positioning System to track vehicles. ABC Private Ltd (ABC), a cement manufacturing company, decided to try this system and went for a pilot study on five of its trucks. ... More

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Authors: Bandyopadhyay, T.; Raghuram, G;

Reference No: CMA0811(B) Pages: 35 Published on: 12, June, 2008

Abstract: A famous brand of sauce tested positive for Sudan I (a prohibited carcinogenic dye added for colour enhancement), which led to the biggest food products recall off the shelves in supermarkets and departmental stores of Britain. This brought to light that the mandatory testing of Sudan I by Spices Board ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0397 Pages: 18 Published on: 22, May, 2008

Abstract: Highlights a process reengineering effort to make business impact. Implication on internal/external stakehloders discussed. ... More

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Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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Authors: Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav;

Reference No: MAR0395 Pages: 34 Published on: 13, May, 2008

Abstract: SEWA is a large women based organization that has been empowering women through making them self reliant. It has taken up ICT as a new initiative, to empower them. The case describes the genesis of the organization and the activities. It explores the process that SEWA followed for designing and ... More

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Authors: Soman, Chetan; Raghuram, G;

Reference No: PROD0291(A) Pages: 19 Published on: 2, May, 2008

Abstract: A typical problem in petroleum supply chains is to determine optimal jetty capacity. Western Oil Limited, a refinery in Western India was set for an expansion that would more than quadruple its capacity over the coming three years. This case examines how to expand the captive jetty capacity to match ... More

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Authors: Vohra, Neharika;

Reference No: OB0202-Hindi Pages: 2 Published on: 30, April, 2008

Abstract: यह केस स्वयं एक पत्र का रूप है जो स्कूल के आचार्य एवं शिक्षकों के मध्य संचार बनाता है। आचार्य ने शिक्षकों को आदेश दिया था कि शिक्षकों को स्कूल में विराम के दौरान अपने फालतू समय के 20 मिनट्स स्कूल की केन्टीन में व्यतीत करने चाहिए और छात्रों के साथ बैठकर चाय लेनी चाहिए। शिक्षकों को यह आदेश क्रूर लगा और अनौपचारिक बैठक में अपनी पीड़ा व्यक्त करने में विफल रहने के बाद उन्होंने समूह में मिलकर आचार्य को सामूहिक पत्र लिखा कि उन्हें अपने कार्मिक खंड में ही चाय पीने दी जाये। आचार्य को यह पत्र पढ़कर काफी बुरा लगा और इस रुख में अडग रहीं। वह उन सभी से ऐसी अपेक्षा रखती हैं कि वे आदेश का पालन करें क्योंकि छात्र-शिक्षकों के बीच वह बड़ी अंतर्क्रिया देखना चाहती थी। ... More

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Authors: Vohra, Neharika;

Reference No: OB0202 Pages: 2 Published on: 30, April, 2008

Abstract: The case is in the form of an exchange of letters between the principal of a school and its teachers. The principal has ordered that teachers should spend their twenty minute free time during recess in the school canteen and have tea with the students. The teachers find the order ... More

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Authors: Raghuram, G; Kuberkar, Gouri;

Reference No: MAR0394 Pages: 59 Published on: 17, April, 2008

Abstract: Woolworths Limited was Australia's largest retailer in the food, liquor and grocery sector. The retail activities were conducted through the supermarkets (contributing 88% of consolidated sales), general merchandise and wholesale divisions. Woolworths had two key goals: 1) to increase shareholder returns and 2) giving greater customer satisfaction. These led to the development of ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: OB0201(B) Pages: 3 Published on: 15, April, 2008

Abstract: The case adds to the data presented in case “Headset Headache (A)”. A customer was highly disappointed upon non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case highlights issues of employee attitude, conflict and customer service. ... More

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