Reference No: PSG0108Pages: 55Published on: 4, February, 2009
Abstract: The Vijayanagar plant of the JSW Steel Limited was all set for increasing its hot metal capacity from 3.8mtpa (million tons per annum) in 2008 to 6.8mtpa in early 2009, and to 9.8mtpa in April 2010. The case examines the inbound and outbound logistics at all the three stages with a focus on ... More
Reference No: MAR0403Pages: 8Published on: 12, December, 2008
Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More
Reference No: P&IR0206Pages: 41Published on: 10, September, 2008
Abstract: Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced radical changes in 1980s to the company around. By 2006, Apollo Tyres had transformed into ... More
Reference No: PROD0293Pages: 20Published on: 31, July, 2008
Abstract: The traditional copra supply chain involved coconut farmers, copra converters, traders in terminal markets, up-country traders, traders in futures markets, different kinds of brokers, and millers who converted copra into coconut oil. Marico was a major player in the branded coconut oil market in India and needed to procure almost 15 ... More
Reference No: MAR0398Pages: 4Published on: 16, July, 2008
Abstract: The case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the opportunity in the SPRO market. The case can be used to assess the concept ... More
Reference No: PSG0104Pages: 18Published on: 23, June, 2008
Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More
Reference No: CMA0811(B)Pages: 35Published on: 12, June, 2008
Abstract: A famous brand of sauce tested positive for Sudan I (a prohibited carcinogenic dye added for colour enhancement), which led to the biggest food products recall off the shelves in supermarkets and departmental stores of Britain. This brought to light that the mandatory testing of Sudan I by Spices Board ... More
Reference No: MAR0395Pages: 34Published on: 13, May, 2008
Abstract: SEWA is a large women based organization that has been empowering women through making them self reliant. It has taken up ICT as a new initiative, to empower them. The case describes the genesis of the organization and the activities. It explores the process that SEWA followed for designing and ... More
Reference No: PROD0291(A)Pages: 19Published on: 2, May, 2008
Abstract: A typical problem in petroleum supply chains is to determine optimal jetty capacity. Western Oil Limited, a refinery in Western India was set for an expansion that would more than quadruple its capacity over the coming three years. This case examines how to expand the captive jetty capacity to match ... More
Reference No: MAR0394Pages: 59Published on: 17, April, 2008
Abstract: Woolworths Limited was Australia's largest retailer in the food, liquor and grocery sector. The retail activities were conducted through the supermarkets (contributing 88% of consolidated sales), general merchandise and wholesale divisions. Woolworths had two key goals: 1) to increase shareholder returns and 2) giving greater customer satisfaction. These led to the development of ... More
Reference No: P&IR0204Pages: 36Published on: 4, March, 2008
Abstract: PepsiCo's takeover of Duke & Sons Ltd. gave the company extra growth and a competitive edge that it was looking for to enter and compete with its other rivals in the food and beverage industry in India. The company faced enormous challenges during the transition period and it took almost a ... More
Reference No: MAR0389Pages: 9Published on: 9, November, 2007
Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More
Reference No: MAR0389-HindiPages: 9Published on: 3, November, 2007
Abstract: यह केस डेटॉल के ब्रांड एक्स्टेन्शनों के बारे में चलाये गये एक विपणन अनुसंधान अध्ययन के बारे में है। एक ब्रांड के रूप में डेटॉल को उपभोक्ताओं से अपार विश्वास एवं निष्ठा मिली है। डेटॉल के ब्रांड नाम पर तेज़ वृद्धि पाने एवं उसका लाभ उठाने के लिए रेकिट बेन्किसर इंडिया लिमिटेड ने बड़ी संख्या में ब्रांड एक्स्टेन्शन शुरू किये। इन एक्स्टेन्शनों में से कुछ जैसे कि, डेटॉल साबुन व डेटॉल लिक्विड हैंड वाश काफी सफल रहे, परन्तु बाकी के ज्यादातर एक्स्टेन्शन बाज़ार में टिकने में असफल रहे। इस केस में इस बारे में चर्चा की गई है कि एक विपणन अनुसंधान अध्ययन कैसे डेटॉल के विभिन्न ब्रांड एक्स्टेन्शनों के सफल होने के पूर्वानुमान लगाने में मदद कर सकता है। ... More
