Reference No: QM0130Pages: 9Published on: 1, January, 1977
Abstract: Deals with problems in statistical quality control, especially process control and acceptance sampling, in a large engineering company. ... More
Reference No: MAR0162Pages: 11Published on: 1, January, 1977
Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More
Reference No: QM0117(B)Pages: 11Published on: 1, January, 1977
Abstract: The professors send a proforma in which data should be collected. The dalal expresses some doubts about the usefulness of the data requested. The professors clarify these doubts, and receive the data needed for the analysis. The case ends with all the information needed to make product- wise decisions for ... More
Reference No: F&A0283Pages: 4Published on: 1, January, 1977
Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent under utilization of capacity and rise in unit cost. The case enables analysis of cost data for short term and long term pricing. Students will be expected ... More
Reference No: P&IR0032Pages: 19Published on: 1, January, 1977
Abstract: The case deals with the evaluation of two selection instruments, the IQ test and the written essay type test, on the basis of an organization's experience. ... More
Reference No: F&A0311Pages: 4Published on: 1, January, 1977
Abstract: Describes two furniture companies needing different costing systems. One deals with a few standard models while the other accepts unique jobs. The impact of the two different business strategies on shopfloor management, on the quantity of work-in-process and finished goods, and--more important--on the cost accounting system and related paperwork, is ... More
Reference No: MAR0233TECPages: 10Published on: 1, January, 1977
Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and non projective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More
Reference No: CMA0401Pages: 12Published on: 2, September, 1976
Abstract: The case is formulated around different aspects of expansion of the textile market in the rural areas. It first deals with various possibilities of marketing textiles in the rural areas, which are mostly in the nature of "know your market" in the sphere of textile marketing. It then provides information ... More
Reference No: CMA0402TECPages: 18Published on: 16, August, 1976
Abstract: The note points out that sharp acceleration in pesticide use is required to achieve the Fifth Plan targets. For this purpose, it is important to understand the nature of cultivators' effective demand for pesticides. To generate such an understanding and provoke discussion on the subject, the note presents findings of ... More
Reference No: QM0059Pages: 5 Published on: 1, January, 1976
Abstract: Gives a simplified version of the manufacturing process in the company, which is suitable for practice in the design of computer tape or disk systems for production control. ... More
Reference No: QM0086Pages: 4 Published on: 1, January, 1976
Abstract: Concerns the establishment of a suitable policy for purchase and stocking of hydraulic oil, a significant item in the company's raw material consumptions. The company has the option of purchasing from a local installation of IOC or from IOC's refinery (taking their blending programme into account) more than five hundred ... More
Reference No: QM0101(D)Pages: 2Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: BP0092(B)Pages: 17Published on: 1, January, 1976
Abstract: Describes the post takeover operations of Ganesh Flour Mills by a professional group of managers. Raises the question of ownership of the company in the context of the surpluses generated after the takeover and highlights the temporary character of the takeover of management and the problems in the reconstruction of ... More
Reference No: MAR0177Pages: 14Published on: 1, January, 1976
Abstract: With an eye on the fast growing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More
