Reference No: MAR0261(B)Pages: 15Published on: 1, January, 1981
Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More
Reference No: MAR0276(B)Pages: 6 Published on: 1, January, 1981
Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some non parametric statistical techniques could be demonstrated for making inferences about different segments ... More
Reference No: P&IR0147(B)Pages: 10Published on: 1, January, 1981
Abstract: Refers to the preparations made by a union for negotiating a new wage agreement. Case (A) P&IR0147(A) deals with collection of data by the union. Case (B) shows how the union obtains the help of a group of academicians in analyzing and interpreting the data with a view ... More
Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
Reference No: F&A0348Pages: 6 Published on: 1, January, 1981
Abstract: Describes the capital budgeting process followed by one of the largest companies in India - TISCO. It gives an account of the practical aspects of investment analysis. The difficulties in using the sophisticated investment techniques are also highlighted. ... More
Reference No: PROD0170Pages: 9Published on: 1, January, 1981
Abstract: This case deals with offloading decision in a heavy engineering type manufacturing organization. The case covers both the procedures as well as criteria used for the offloading decision. ... More
Reference No: P&IR0146(C)EXPages: 1Published on: 1, January, 1981
Abstract: The exercise deals with seven typical problems of managing human resources.Case (C) gives the set of conclusions reached by the group.
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Reference No: MAR0220TECPages: 11Published on: 1, January, 1980
Abstract: There is a set of ingredients that have to be blended in order to accomplish marketing objectives. Advertising is one of the several forces contributing to awareness, comprehension, conviction and action. Other factors will vary, depending on whether it is a consumer or industrial product. Advertising decisions have to be ... More
Reference No: PROD0164Pages: 3Published on: 1, January, 1980
Abstract: The case deals with the design of an optimal preventive maintenance cycle for a machine with a pre?specified preventive maintenance schedule and breakdown pattern. The aim is to develop a cycle that will minimize expected cost of preventive maintenance and breakdown repairs per period. ... More
Reference No: QM0160TECPages: 14Published on: 1, January, 1980
Abstract: Discusses the important points to be considered in fitting a linear regression to a set of data. It includes all important results in regression analysis and their interpretations. ... More
Reference No: MAR0253TECPages: 11, 12Published on: 1, January, 1980
Abstract: Part I discusses the following topics: value analysis in perspective, product selection and information collection, the definition of functions, and function cost matrix. Part II discusses the following three cases: 1) Dunlopillo Mattress, 2) Export Sales Office, and 3) Conventary Climax Engines Ltd. In these notes an effort is made to illustrate how ... More
Reference No: MAR0273Pages: 22Published on: 1, January, 1980
Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the well known companies. ... More
Reference No: F&A0339(C)Pages: 44 Published on: 1, January, 1980
Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More
Reference No: MAR0261(A)Pages: 12Published on: 1, January, 1980
Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More
