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Latest published cases

List of Latest Published Cases

  1. Modern Bakeries (India) Limited, Ahmedabad (D)

    Authors: Anand, R K; Jain, Abhinandan K;

    Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

    Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

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  2. Market Segmentation for Razor Blades**

    Authors: Vora, M N;

    Reference No: MAR0111 Pages: 16 Published on: 1, January, 1974

    Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More

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  3. Consumer Products India Limited: Silk Edge Blade Division **

    Authors: Vora, M N;

    Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

    Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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  4. The Oral Pill in India and China (B)

    Authors: Maru, Rushikesh M;

    Reference No: PSG0030(B) Pages: 3 Published on: 1, January, 1974

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  5. A Note Industrial Society

    Authors: Sheth, N R;

    Reference No: P&IR0104TEC Pages: 6 Published on: 1, January, 1974

    Abstract: This note provides a perspective on the so- called industrial society to practising managers and administrators; brings out the main social and cultural attributes of the industrial society, and examines the classic observations made on such a society by outstanding scholars such as Marx and Weber; and discusses, in the ... More

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  6. Geep Flashlight Industries Limited **

    Authors: Kuchhal, S C;

    Reference No: F&A0219 Pages: 4 Published on: 1, January, 1974

    Abstract: Emphasizes the issues in providing equity ownership to employees in a growing company. ... More

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  7. Note On The Concept And The Process Of Organization Development

    Authors: Pareek, Udai;

    Reference No: OB0141TEC Pages: 20 Published on: 1, January, 1974

    Abstract: The concept of OD has been defined. Various Characteristics of OD have been discussed. Several interventions used in OD Programme are mentioned. Some issues in OD Programme are mentioned. Some issue in OD Work in India are also discussed. ... More

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  8. Agricultural Prices

    Authors: Pathak, H N;

    Reference No: ECO0165TEC Pages: 9 Published on: 1, January, 1974

    Abstract: Note provides background to the main problem areas to be examined in fixing price of agricultural crops. It discusses some controversial issues also. ... More

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  9. Polychem Limited**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0052 Pages: 17 Published on: 1, January, 1974

    Abstract: Describes the history and growth of an Indian company that was the first to manufacture polystyrene in the country. Useful in identifying the strategies and policies followed by the company and the evaluation of their results; provides a comparison with the Synthetics and Chemicals Case (BP0040) in terms of product, ... More

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  10. Changing Patterns of Industrial Relations

    Authors: Sheth, N R;

    Reference No: P&IR0090TEC Pages: 4 Published on: 1, January, 1974

    Abstract: Deals with the problems of industrial relations in India, briefly analyses the history of labour management relations in industrial societies, and raises questions for managers on the type of initiative they need to take in dealing with the structure and involvement of industrial relations. ... More

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  11. Quasar Corporation (C)

    Authors: Saleem, P A;

    Reference No: MAR0130(C) Pages: 13 Published on: 1, January, 1974

    Abstract: Case (C) deals with dealer structure, growth, evaluation of dealer system, etc. ... More

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  12. Roysenstien Breweries Limited

    Authors: Seshan, Suresh A; Mehta, Kiran J;

    Reference No: F&A0251 Pages: 7 Published on: 1, January, 1974

    Abstract: The chairman of the company has assured the shareholders of a minimum dividend following increase in the company's licensed capacity. The chief accountant and other senior executives analyse the market for beer, the demand potential, plus the structure and behaviour of material costs and operating expenses, to see if the ... More

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  13. Instruments of Credit Control **

    Authors: Ranganathan, C;

    Reference No: ECO0172TEC Pages: 8 Published on: 1, January, 1974

    Abstract: This note discusses the principles underlying various instruments of credit control used by a central banking authority. The credit control weapons examined are: bank rate, open market operations and selective credit control. ... More

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  14. Synthetics & Chemicals Limited (B)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0040(B) Pages: 18 Published on: 1, January, 1974

    Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petrochemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More

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