Latest published cases

List of Latest Published Cases

  1. The Process of Writing

    Authors: Rao, Sreenivas S;

    Reference No: BP0104TEC Pages: 8 Published on: 1, January, 1977

    Abstract: This note enumerates questions that a writer needs to internalize for improving his ability to write persuasively. Part I explains the process of communication a writer goes through and the characteristics of written communication. Part II raises the questions the writer should answer while writing his notes or reports. Part ... More

  2. Saptrishi Industrials

    Authors: Khurana, Rakesh; Dholakia, Nikhilesh;

    Reference No: MAR0192 Pages: 7 Published on: 1, January, 1977

    Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More

  3. SPSS Statistical Package for the Social Sciences

    Authors: Ramani, K V;

    Reference No: QM0128TEC Pages: 9 Published on: 1, January, 1977

    Abstract: Gives a description of the Statistical Package for Social Sciences (SPSS). Section 1 describes the control card preparation for accessing the SPSS system. Sections 2 and 3 explain the various facilities the system offers to the user. Finally, Section 4 gives a description of some of the statistical capabilities of the system. ... More

  4. Bureau of Staff Selection

    Authors: Saiyadain, M S;

    Reference No: OB0011 Pages: 7 Published on: 1, January, 1977

    Abstract: This case raises issues related to the introduction and actualization of the method of objective tests in the selection of personnel for government agencies. ... More

  5. TELCO: Manpower Planning (A)

    Authors: Malya, M Meenakshi; Sachdeva, P S;

    Reference No: P&IR0072(A) Pages: 7 Published on: 1, January, 1977

    Abstract: This case deals with the problems of manpower planning for workers' category in TELCO, Poona. It gives the steps followed by the Manpower Planning Cell between 1969-73 up to the stage of submission of Manpower Planning Proposal No.2. This proposal identifies the phased needs for manpower, locates alternative sources for ... More

  6. Business and Economic Environment:

    Authors: Pathak, H N;

    Reference No: ECO0244TEC Pages: 13 Published on: 1, January, 1977

    Abstract: Designed to introduce participants to the relevant aspects of business and economic environment. The note examines these aspects, and also, how an intending entrepreneur can utilize his knowledge to start an industrial unit. It, therefore, suggests how environment understanding can be used as a tool. ... More

  7. Amrita Tea

    Authors: Balakrishnan, K;

    Reference No: F&A0300 Pages: 1 Published on: 1, January, 1977

    Abstract: Examines the impact of substituting variable costs for fixed costs on profit, breakeven point, and margin of safety. Class discussion could cover the evaluation of relative business risks in two different cost structures?one with a higher proportion of variable costs and the other with a predominance of fixed costs. ... More

  8. Hindustan Photo Films (A)

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0111(A) Pages: 15 Published on: 1, January, 1977

    Abstract: Provides the background to the appointment of a part-tim Chairman of an ailing public sector company. ... More

  9. Development of Banni Area

    Authors: Khurana, Rakesh; Mehta, S C;

    Reference No: MAR0199 Pages: 12 Published on: 1, January, 1977

    Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More

  10. Motivation Research

    Authors: Arul, Assumptha; Mohan, Manendra; Vora, M N;

    Reference No: MAR0233TEC Pages: 10 Published on: 1, January, 1977

    Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and nonprojective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More

  11. Radiant Cosmetics Private Limited (A)

    Authors: Vora, M N;

    Reference No: MAR0252(A) Pages: 11 Published on: 1, January, 1977

  12. Packing Crew in Operation-Sampling

    Authors: Korgaonker, M G;

    Reference No: PROD0123TEC Pages: 10 Published on: 1, January, 1977

    Abstract: Deals with the use of work sampling for setting up output standards in a packing?cum?shipping department. As a variety of cartons/boxes are involved, time study may be impractical. Work sampling study can be conveniently used for setting up the standards. ... More

  13. Systematic Layout Planning

    Authors: Korgaonker, M G;

    Reference No: PROD0132TEC Pages: 17 Published on: 1, January, 1977

    Abstract: Describes in detail the "systematic layout planning" technique of plant layout. Various steps involved in the use of the technique, i.e. product?quantity analysis, flow of materials analysis, analysis of activity relationship, construction of flow and/or activity relationship diagram, determination of space requirements, construction of space relationship diagram, ... More

  14. A Note on Export Market Environment and the Export Business Strategy **

    Authors: Wadhva, C D;

    Reference No: ECO0242TEC Pages: 3 Published on: 1, January, 1977

    Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More

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