Reference No: BP0104TECPages: 8Published on: 1, January, 1977
Abstract: This note enumerates questions that a writer needs to internalize for improving his ability to write persuasively. Part I explains the process of communication a writer goes through and the characteristics of written communication. Part II raises the questions the writer should answer while writing his notes or reports. Part ... More
Reference No: MAR0192Pages: 7Published on: 1, January, 1977
Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More
Reference No: QM0128TECPages: 9Published on: 1, January, 1977
Abstract: Gives a description of the Statistical Package for Social Sciences (SPSS). Section 1 describes the control card preparation for accessing the SPSS system. Sections 2 and 3 explain the various facilities the system offers to the user. Finally, Section 4 gives a description of some of the statistical capabilities of the system. ... More
Reference No: OB0011Pages: 7 Published on: 1, January, 1977
Abstract: This case raises issues related to the introduction and actualization of the method of objective tests in the selection of personnel for government agencies. ... More
Reference No: P&IR0072(A)Pages: 7Published on: 1, January, 1977
Abstract: This case deals with the problems of manpower planning for workers' category in TELCO, Poona. It gives the steps followed by the Manpower Planning Cell between 1969-73 up to the stage of submission of Manpower Planning Proposal No.2. This proposal identifies the phased needs for manpower, locates alternative sources for ... More
Reference No: ECO0244TECPages: 13Published on: 1, January, 1977
Abstract: Designed to introduce participants to the relevant aspects of business and economic environment. The note examines these aspects, and also, how an intending entrepreneur can utilize his knowledge to start an industrial unit. It, therefore, suggests how environment understanding can be used as a tool. ... More
Reference No: F&A0300Pages: 1 Published on: 1, January, 1977
Abstract: Examines the impact of substituting variable costs for fixed costs on profit, breakeven point, and margin of safety. Class discussion could cover the evaluation of relative business risks in two different cost structures?one with a higher proportion of variable costs and the other with a predominance of fixed costs. ... More
Reference No: MAR0199Pages: 12Published on: 1, January, 1977
Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More
Reference No: MAR0233TECPages: 10Published on: 1, January, 1977
Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and nonprojective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More
Reference No: PROD0123TECPages: 10Published on: 1, January, 1977
Abstract: Deals with the use of work sampling for setting up output standards in a packing?cum?shipping department. As a variety of cartons/boxes are involved, time study may be impractical. Work sampling study can be conveniently used for setting up the standards. ... More
Reference No: PROD0132TECPages: 17Published on: 1, January, 1977
Abstract: Describes in detail the "systematic layout planning" technique of plant layout. Various steps involved in the use of the technique, i.e. product?quantity analysis, flow of materials analysis, analysis of activity relationship, construction of flow and/or activity relationship diagram, determination of space requirements, construction of space relationship diagram, ... More
Reference No: ECO0242TECPages: 3Published on: 1, January, 1977
Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More