Latest published cases

List of Latest Published Cases

  1. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

  2. The Institutional Framework: Legislature, Executive and Judiciary

    Authors: Bhatt, Anil; Dave, Rajendra B;

    Reference No: BP0128TEC Pages: 10 Published on: 1, January, 1978

    Abstract: This note describes the structure of the Indian government. The Presidency, Prime Ministership, cabinet, Parliament and Parliamentary Committees are discussed. It provides a basis for the discussion on the social and political processes generated by the working of these institutions. ... More

  3. Inroduction to MultiDimensional Scaling

    Authors: Barua, Samir K; Saha, Jahar;

    Reference No: QM0143TEC Pages: 8 Published on: 1, January, 1978

    Abstract: This note identifies the psychological attributes that influence the decision-making process of individuals. ... More

  4. Co-Optex: Financial Statements for 1975-76

    Authors: Balakrishnan, K; Raman, K S;

    Reference No: F&A0319EX Pages: 2 Published on: 1, January, 1978

    Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More

  5. Integrated Maintenance Management

    Authors: Korgaonker, M G;

    Reference No: PROD0145TEC Pages: 17 Published on: 1, January, 1978

    Abstract: This note deals with the important aspects of integrated maintenance management. Issues discussed relates to: 1) for management: role and organizational structure; 2) for/in maintenance: strategy formulation and action plan; 3) planning, allocation, scheduling and control of resources; 4) design and implementation of information system; 5) inspection and test procedures; 6) control of cost; and 7) ... More

  6. Azampur Subcenter

    Authors: Murthy, Nirmala;

    Reference No: PSG0034 Pages: 7 Published on: 1, January, 1978

    Abstract: The case describes the work of the ANM at Azampur sub-centre. The ANM is obviously quite effective because her inoculation and registration of antenatal work and clinic work is high. Her relationship with the village dais is cordial and they report pregnancies and births to her. Her family planning work ... More

  7. Some Observations on Indian Management and Indian Society

    Authors: Sheth, N R;

    Reference No: P&IR0125TEC Pages: 5 Published on: 1, January, 1978

    Abstract: This note summarizes the conclusions drawn by some scholars regarding the influence of the traditional norms of Indian society on the behaviour and attitudes of Indian managers. ... More

  8. Locus of Control

    Authors: Rao, T V;

    Reference No: OB0088TEC Pages: 3 Published on: 1, January, 1978

    Abstract: The concept of locus of control is explained and the research results on this variable discussed. The role played by locus of control in managerial effectiveness is also detailed. ... More

  9. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

  10. National Chemical Laboratory, Pune

    Authors: Matthai, Ravi J;

    Reference No: BP0134 Pages: 47 Published on: 1, January, 1978

    Abstract: The National Chemical Laboratory, Pune, like many laboratories of the Councils of Scientific and Industrial Research, India, was being criticized for not being relevant to the needs of the nation. There was an explicit change in policy from "basic" to "applied" research and administrative practices were introduced to bring about ... More

  11. New Product Ideation: Strategies and a System

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0211TEC Pages: 7 Published on: 1, January, 1978

    Abstract: This note examines the newproduct idea generation process. After analyzing the characteristics of the ideation process, the note discusses the problem of "managing" ideation. Strategies for ideation are discussed and a system proposed for effective control of the ideation process. ... More

  12. Standard Swings Limited

    Authors: Desai, P V; Bhattacharyya, S K;

    Reference No: F&A0326 Pages: 4 Published on: 1, January, 1978

    Abstract: Mr. Ajoy Gupta has invented electrically operated automatic swings. As part of establishing the manufacturing project, he is required to present before the financing bank a set of projected cash receipts and payments, income statement, and balance sheet, in addition to certain policy inputs. Identification of various policy inputs and ... More

  13. Force Field Analysis

    Authors: Rao, T V;

    Reference No: OB0078TEC Pages: 2 Published on: 1, January, 1978

    Abstract: Describes the force field analysis technique of problem solving. ... More

  14. Kumar Enterprises (A)

    Authors: Jain, Vivek; Balakrishnan, K;

    Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

    Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

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