Reference No: BP0142TECPages: 5Published on: 1, January, 1979
Abstract: The note has been developed from the author's experience as an interviewer. It conveys the need for preparing for an interview and what to expect in this situation. ... More
Reference No: BP0158TEC(B)Pages: 3Published on: 1, January, 1979
Abstract: The note discusses the characteristics of forms of organization for public undertakings and compares the strengths and weaknesses of each form. The note discusses the issues in the controversy about the forms of organization, particularly the controversy between company and public corporation forms. ... More
Reference No: F&A0321Pages: 4 Published on: 1, January, 1979
Abstract: Describes a controversy between the marketing manager, who instructs his department to dispose of the accumulated stock of sarees at a price discount of 15%, and the financial advisor, who asserts that the discount would result in a huge loss to the corporation. The controversy provides an opportunity for discussing the ... More
Reference No: MAR0228TECPages: 10Published on: 1, January, 1979
Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More
Reference No: MAR0244Pages: 8Published on: 1, January, 1979
Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More
Reference No: OB0039Pages: 10Published on: 1, January, 1979
Abstract: This case describes the organizational structure and processes in a state handloom corporation as in existence at the end of two years of operations. The evolutionary process in crystallizing the structure and the apparently flexible style of the managing director are highlighted. Students are expected to evaluate the existing systems ... More
Reference No: OB0071TECPages: 2 Published on: 1, January, 1979
Abstract: This note explores the pressures for polarization of social systems into two groups??the powerful and the powerless. It argues that reduction of this power distance is necessary for preventing social systems from catapulting into catastrophes. It points out how change agents can contribute to preventing such catastrophes through bringing ... More
Reference No: CMA0494Pages: 7Published on: 1, January, 1979
Abstract: Grazing in forest land is an important service provided by the Indian forests to the local population. The increasing number of cattle and receding forest areas have created problems. Professional Kathiawadi graziers from Gujarat have migrated to some parts of Maharashtra where they have found new and profitable pastures in ... More
Reference No: BP0166Pages: 10Published on: 1, January, 1979
Abstract: Discusses the gap between the prescribed structures and the actual processes taking place in a government undertaking, and the styles adopted by the principal actors to respond to this anomaly. Also raises questions about the consequences of such a gap for the individuals concerned and the system of government corporation. ... More
Reference No: F&A0328Pages: 10Published on: 1, January, 1979
Abstract: Deals with the mechanics of preparing the various books of accounts such as the cash book, sales day book, sales return book, purchase day book, purchase return book, journal proper, posting of the various transactions to the ledgers and preparation of "T" accounts, and preparation of trial balance and financial ... More
Reference No: MAR0218TECPages: 5Published on: 1, January, 1979
Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More
Reference No: CMA0485TECPages: 6Published on: 1, January, 1979
Abstract: The note describes the technological environment and the opportunities created by changes in technology of potato seed production. The existing market channels in Gujarat and the supply system for potato seed in Himachal Pradesh are described. Attention is also focused on the high investment required in potato cultivation. ... More
Reference No: PSG0027(A)Pages: 14Published on: 1, January, 1979
Abstract: The first Case (A) describes how the state family planning bureau guides and controls the field operations, particularly the nature of interaction between the state bureau and the district bureau. Based on an interview with the chief of family planning at state level, the case provides information on the functions ... More
