Reference No: OB0109TECPages: 2Published on: 1, January, 1979
Abstract: This note posts centrality and image as two key concepts in working across organizational boundaries. It suggests that a change agent can alter perceptions of centrality and images of subsystems in ways to increase the chances of changes coming about. ... More
Reference No: BP0138Pages: 7Published on: 1, January, 1979
Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More
Reference No: BP0154Pages: 6Published on: 1, January, 1979
Abstract: The company, sponsored jointly by the government and small scale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More
Reference No: MAR0231TECPages: 4 Published on: 1, January, 1979
Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More
Reference No: MAR0250TECPages: 5 Published on: 1, January, 1979
Abstract: This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included. ... More
Reference No: ECO0258TECPages: 21Published on: 1, January, 1979
Abstract: This note discusses the characteristics, specification, estimation, testing and uses of econometric models. The various aspects are illustrated through the example of the tea demand model for India. ... More
Reference No: PSG0011TECPages: 5Published on: 1, January, 1979
Abstract: Sub-centres have been set up to bring health services closer to the rural population. One sub-centre is meant for 10,000 population staffed by an auxiliary nurse, midwife and a dai, with a sanction of Rs 2,000 worth of medicines. Several studies have been conducted to find out how far has the present ... More
Reference No: F&A0329Pages: 3 Published on: 1, January, 1979
Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More
Reference No: CMA0488Pages: 17Published on: 1, January, 1979
Abstract: The case opens by highlighting that over 2,27,000 hectares or 59 per cent of the total forest land in Tripura supports less than twenty trees per hectare and is, thus, utilized. The Tripura Forest Development and Plantations Corporation has prepared a project to place 5,200 hectares of this land under intensive management. The ... More
Reference No: CMA0505Pages: 13Published on: 1, January, 1979
Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More
Reference No: MAR0221TECPages: 4 Published on: 1, January, 1979
Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More
Reference No: BP0158TEC(D)Pages: 3Published on: 1, January, 1979
Abstract: The note discusses control through audit. In particular, it discusses the forms of audits, the role of the CAG, and criticism of the role of audit. ... More
Reference No: MAR0238Pages: 6Published on: 1, January, 1979
Abstract: The case describes the implementation problems of the cash credit scheme for handloom cooperatives. The scheme disburses central funds through local cooperative banks under state handloom officials' supervision. Three conversational situations describe the operating problems when the scheme is put into action. ... More
Reference No: QM0154Pages: 8 Published on: 1, January, 1979
Abstract: This case is concerned with setting up a relational data base management system for a hypothetical but realistic application. The application is to provide a query answering capability for a teaching institute for students, grades, courses and instructors. ... More
