Reference No: MAR0221TECPages: 4 Published on: 1, January, 1979
Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More
Reference No: MAR0238Pages: 6Published on: 1, January, 1979
Abstract: The case describes the implementation problems of the cash credit scheme for handloom cooperatives. The scheme disburses central funds through local cooperative banks under state handloom officials' supervision. Three conversational situations describe the operating problems when the scheme is put into action. ... More
Reference No: ECO0258TECPages: 21Published on: 1, January, 1979
Abstract: This note discusses the characteristics, specification, estimation, testing and uses of econometric models. The various aspects are illustrated through the example of the tea demand model for India. ... More
Reference No: BP0156TECPages: 4Published on: 1, January, 1979
Abstract: As the Indian business community has to function within the constraints of the overall economic policy framework and regulations formulated by the states, this note briefly describes the various channels of access and influence employed by business groups in India, both individually and collectively, in the formulation of public policy ... More
Reference No: MAR0229Pages: 16Published on: 1, January, 1979
Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its well known products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More
Reference No: PSG0013TECPages: 8Published on: 1, January, 1979
Abstract: Saraspur PHC, under the control of the District Health Officer
(DHO), was showing poor performance in all programmes.
Moreover, its performance was deteriorating every month. This
surprised the DHO, for so far Saraspur had registered average
performance. Recently, it had been taken over by the regional
training centre as a ... More
Reference No: F&A0331Pages: 3 Published on: 1, January, 1979
Abstract: Deals with the preparation of the statement of sources and application of funds and a statement of changes in working capital, along with all the supporting schedules. ... More
Reference No: MAR0245Pages: 5Published on: 1, January, 1979
Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decision making process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More
Reference No: QM0154Pages: 8 Published on: 1, January, 1979
Abstract: This case is concerned with setting up a relational data base management system for a hypothetical but realistic application. The application is to provide a query answering capability for a teaching institute for students, grades, courses and instructors. ... More
Reference No: CMA0488Pages: 17Published on: 1, January, 1979
Abstract: The case opens by highlighting that over 2,27,000 hectares or 59 per cent of the total forest land in Tripura supports less than twenty trees per hectare and is, thus, utilized. The Tripura Forest Development and Plantations Corporation has prepared a project to place 5,200 hectares of this land under intensive management. The ... More
Reference No: CMA0505Pages: 13Published on: 1, January, 1979
Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More
Reference No: MAR0219TECPages: 25Published on: 1, January, 1979
Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a non personal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More
Reference No: PROD0151Pages: 8 Published on: 1, January, 1979
Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More
Reference No: MAR0236TECPages: 8 Published on: 1, January, 1979
Abstract: This note deals with an analysis of the concept of advertising appropriation. The main consideration and various approaches for determining the size of the advertising budget and its allocation are outlined. ... More
