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Latest published cases

List of Latest Published Cases

  1. Marketing DigiMedia

    Authors: Ghosh, Shubhra;

    Reference No: MAR0444 Pages: 10 Published on: 28, February, 2014

    Abstract: DigiMedia, the focal point of the case, attempted at becoming Ahmedabad's first out-of-home based advertising media to monetize the travel time of the people availing Ahmedabad's Municipal buses for their day to day travel. This case talks about the inception of the concept, the potential difficulties faced by the firm ... More

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  2. Confidence Intervals

    Authors: Bhadra, Dhiman;

    Reference No: QM0271TEC Pages: 7 Published on: 28, February, 2014

    Abstract: In this module, we will discuss one of the most important techniques of statistical inference, that is, the process of constructing an interval that is believed to contain the true parameter value with a certain degree of confidence. These kind of intervals are ubiquitous in the statistical literature and forms ... More

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  3. Sampling Distribution Methodology

    Authors: Bhadra, Dhiman;

    Reference No: QM0270TEC Pages: 9 Published on: 26, February, 2014

    Abstract: Sampling distribution is a very important technique that helps us to quantify the “precision” of a statistical inferential procedure by analyzing the distribution (hence variability) of sample summaries about the corresponding population parameter. In this module, we will discuss the sampling distribution of the sample mean and proportion in detail. ... More

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  4. Towards the Deming Prize - The Case of Tata Steel (A)

    Authors: Laha, Arnab K; Dutta, Goutam;

    Reference No: PROD0297 Pages: 19 Published on: 15, February, 2014

    Abstract: In this case we describe the gradual transformation of India's largest private sector steel manufacturer Tata Steel that enabled it to win the coveted Deming Prize for quality. The case discusses how the company is able to maintain a relentless focus on meeting the customers' needs, sustain a culture for ... More

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  5. Revenue Management in India: The Pioneering Story of Implementation in Taj Group of Hotels in India

    Authors: Dutta, Goutam;

    Reference No: QM0268 Pages: 24 Published on: 14, February, 2014

    Abstract: This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions ... More

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  6. Chartered Cabs

    Authors: Roy, Debjit; ;

    Reference No: QM0269 Pages: 11 Published on: 14, February, 2014

    Abstract: The market share of Chartered Cabs is affected by new entrants in Ahmedabad. In addition, their operational costs are soaring due to excessive dry run costs. Due to immense competition, Chartered needs to focus on high service quality delivery and also minimize its operational costs. This case will allow the ... More

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  7. Getit: Managing the Salesforce in Changing Times

    Authors: Abhishek; Koshy, Abraham;

    Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

    Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

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  8. Thar ICD Layout

    Authors: Roy, Debjit; Raman, Venkata A;

    Reference No: PROD0296 Pages: 12 Published on: 10, February, 2014

    Abstract: To reduce congestion at the ports, Inland Container Depots (ICDs) facilitates intermediate handling, storage, and delivery of containers from the customer premises to the container terminals and vice versa. The design of an ICD such as the location of the functional areas such as bonded and debonded warehouse, railway siding, ... More

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