Reference No: MAR0462TECPages: 11Published on: 18, March, 2015
Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More
Reference No: CMHS0034TECPages: 12Published on: 18, March, 2015
Abstract: In this note, we discuss the concepts of policy, planning, and implementation & control decisions for program/project management in any organization and relate these to the core functions of public health program management. We describe the (i) policy making process through an illustration of the UNAIDS policies for HIV/AIDS ... More
Reference No: PSG0117Pages: 16Published on: 19, March, 2015
Abstract: With the establishment of Competition Commission of India (CCI), Competition law-class actions, especially with regards to abuse of dominance by monopolists, are slowly becoming unhappy realities with both government-owned as well as private companies. This case used Coal India Limited (CIL), a public monolith which was penalized recently by CCI, ... More
Reference No: QM0275TECPages: 54Published on: 30, March, 2015
Abstract: This technical note can be used by an instructor over 15 one-and-half hour sessions to provide a crisp introduction to essential ideas in probability for management students. This material has been used to teach an introductory probability course at IIM Ahmedabad for first year management (PGP) students. The aim of this ... More
Reference No: MAR0452TECPages: 13Published on: 30, March, 2015
Abstract: This article provides a strategic overview of essential elements of marketing communication and communication planning. The starting point for to any marketing communication is its objective accordingly this article first discusses various objectives of a communication plan. Next it elaborates on various media vehicles that are available for the purpose ... More
Reference No: MAR0459TECPages: 7Published on: 30, March, 2015
Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More
Reference No: F&A0532APages: 30Published on: 30, March, 2015
Abstract: In September, 2011, to prevent its currency from appreciating after the Global Financial Crisis, the Swiss National Bank (SNB) decided to peg its currency to EUR and announced that it would not let CHF go beyond 1/1.20 EUR. Maintaining the peg required the SNB to purchase foreign currency assets virtually endlessly in ... More
Reference No: MAR0463(C)Pages: 18Published on: 30, March, 2015
Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More
Reference No: MAR0463(A)Pages: 7Published on: 30, March, 2015
Abstract: ‘Fashion Destination’ was a prominent one-stop shop of clothing retail in Ahmedabad which has faced business slowdown in the last 5 years. Vishal, who had recently taken over the management wondered, would renting of premium clothing be a good business model to get back to the business. While pondering over the ... More
Reference No: MAR0453TECPages: 12Published on: 30, March, 2015
Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More
