Reference No: PROD0149TECPages: 8 Published on: 1, January, 1979
Abstract: Deals with the "reaction rate method" of production planning. The production control rule suggested by this approach is illustrated by means of an example. Broadly, the control rule determines the extent to which the preliminary production level should be adjusted to accommodate forecast errors. In achieving this, it focuses on ... More
Reference No: MAR0224Pages: 13Published on: 1, January, 1979
Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More
Reference No: OB0159TECPages: 3Published on: 1, January, 1979
Abstract: This note is a key for analysis of the self-test on working as a change agent and should be used in conjunction with the use of the test scoring should be done by the participants taking the test. It groups the behaviour statements in the self-test into five categories of ... More
Reference No: MAR0207(B)Pages: 8 Published on: 1, January, 1979
Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More
Reference No: CMA0545Pages: 6Published on: 1, January, 1979
Abstract: This case deals with the decision-making criteria about the choice of the alternative energy sources for lift irrigation in semi-arid regions. The decision-making process and alternatives are focused both in relation to the farmers (i.e., the consumers) and the manufacturers or dealers (i.e., the markets of irrigation pumps, ... More
Reference No: PSG0014Pages: 4 Published on: 1, January, 1979
Abstract: The case describes the rationale that underlies a new project of the Family Planning Association of India, in Banaskantha district. The project tries to create a deeper consciousness among the people regarding the health and educational status of women and children through an intensive educational programme in Deesa. Another feature ... More
Reference No: F&A0332Pages: 6Published on: 1, January, 1979
Abstract: Details a practical, reallife problem in transfer pricing. An existing system is detailed and all problems associated with the same are raised. ... More
Reference No: OB0093TECPages: 3Published on: 1, January, 1979
Abstract: This note suggest why a change agent needs to develope a political model of organizational functioning and how he can go about it. The process of emergence and change in social structures in the organization, interest articulation at individual and group level, decision making to resolve conflicting demands, implementation of ... More
Reference No: CMA0483Pages: 3Published on: 1, January, 1979
Abstract: The case raises several questions about how to prioritize the relative importance of credit and non-credit factors in promoting fertilizer use. It also discusses the relative importance of two types of short-term agricultural credit - direct and indirect. These questions are posed with a view to understanding the contribution of ... More
Reference No: MAR0215(C)Pages: 11Published on: 1, January, 1979
Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More
Reference No: MAR0232Pages: 20Published on: 1, January, 1979
Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More
Reference No: MAR0251Pages: 13 Published on: 1, January, 1979
Abstract: This case deals with the situation where the company is contemplating change in its distribution structure. At present, the company is distributing drilling rigs through Greaves Cotton. The chairman feels that Greaves Cotton is performing only a minor role and, hence, is thinking of shifting over to the company's own ... More
Reference No: PSG0002Pages: 18Published on: 1, January, 1979
Abstract: This assesses the strengths and weaknesses of an integrated scheme combining health, family planning, and nutrition programme (MPW Scheme) through evaluating its pilot implementation in Chhani PHC. To fully exploit the MPW's scheme strengths and to realize the ultimate goal of better health, two areas need careful consideration: a shift ... More
