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Latest published cases

List of Latest Published Cases

  1. Production Planning in Batch Production Systems

    Authors: Korgaonker, M G;

    Reference No: PROD0148TEC Pages: 26 Published on: 1, January, 1979

    Abstract: This note discusses the method of scheduling batches in intermittent production systems. The production systems covered are single machine and multiple machines. Problems of scheduling multiple products are also considered. Computational details are provided for time invariant as well as dynamic batch sizes. ... More

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  2. Choice of Energy Technology for Lift Irrigation

    Authors: Moulik, T K; Purushotham, P;

    Reference No: CMA0545 Pages: 6 Published on: 1, January, 1979

    Abstract: This case deals with the decision-making criteria about the choice of the alternative energy sources for lift irrigation in semi-arid regions. The decision-making process and alternatives are focused both in relation to the farmers (i.e., the consumers) and the manufacturers or dealers (i.e., the markets of irrigation pumps, ... More

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  3. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

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  4. Nalanda State Small Industries Corporation Limited

    Authors: Kulkarni, G R;

    Reference No: BP0154 Pages: 6 Published on: 1, January, 1979

    Abstract: The company, sponsored jointly by the government and smallscale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More

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  5. Creative Judgement in Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0221TEC Pages: 4 Published on: 1, January, 1979

    Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More

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  6. Surya Pradesh Directorate of Handlooms

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0238 Pages: 6 Published on: 1, January, 1979

    Abstract: The case describes the implementation problems of the cash credit scheme for handloom cooperatives. The scheme disburses central funds through local cooperative banks under state handloom officials' supervision. Three conversational situations describe the operating problems when the scheme is put into action. ... More

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  7. Sustained Forest Yield

    Authors: Gupta, Tirath;

    Reference No: CMA0492TEC Pages: 5 Published on: 1, January, 1979

    Abstract: The note discusses two connotations of the concept of sustained forest yield, i.e. continuity of growth and continuity of supply. Some desirable aspects of sustained yield have been discussed. It points out that in India the concept seems to have been used independently of management in a business sense, ... More

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  8. Sub-centre Effectiveness

    Authors: Murthy, Nirmala;

    Reference No: PSG0011TEC Pages: 5 Published on: 1, January, 1979

    Abstract: Sub-centres have been set up to bring health services closer to the rural population. One sub-centre is meant for 10,000 population staffed by an auxiliary nurse, midwife and a dai, with a sanction of Rs 2,000 worth of medicines. Several studies have been conducted to find out how far has the present ... More

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  9. Management of National Parks: Problems and Priorities

    Authors: Misra, D N;

    Reference No: CMA0509TEC Pages: 10 Published on: 1, January, 1979

    Abstract: Various kinds of conflicts arise in the management of national parks: some arising out of the objectives and definitions of management, others mainly administrative and organizational. The note discusses these issues in general. ... More

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  10. Econometric Models **

    Authors: Gupta, G S;

    Reference No: ECO0258TEC Pages: 21 Published on: 1, January, 1979

    Abstract: This note discusses the characteristics, specification, estimation, testing and uses of econometric models. The various aspects are illustrated through the example of the tea demand model for India. ... More

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  11. Chargeout for Computer Facilities at IIMA

    Authors: Ramamurthy, B; Govindarajan, V; Kaul, Mohan;

    Reference No: F&A0333 Pages: 6 Published on: 1, January, 1979

    Abstract: Details the pricing problem faced by the Computer Centre at IIM Ahmedabad after installation of the PDP 11/70 computer. Pricing policies for different resources and different uses are explored. ... More

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  12. Interface Between Government and Public Undertakings: The Audit Control (D)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(D) Pages: 3 Published on: 1, January, 1979

    Abstract: The note discusses control through audit. In particular, it discusses the forms of audits, the role of the CAG, and criticism of the role of audit. ... More

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  13. Dreamflower Talc Company

    Authors: Mohan, Manendra;

    Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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  14. A Case on New Product Introduction: HMT NC Machine

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

    Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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