Reference No: MAR0265(C)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0547Pages: 24Published on: 1, January, 1981
Abstract: The case study deals with the preparation of a feasibility study of a developmental project for irrigated rice production in an underdeveloped country - viz., Liberia in West Africa. It helps students in the use of the technique of cost-benefit analysis. The exercises and worksheets attached with the case will ... More
Reference No: ECO0275TECPages: 10Published on: 1, January, 1981
Abstract: In this paper, the framework has been indicated within which planning is carried out, at the economy-wide level, for an over-populated agriculture-based economy, like India. The interaction of objectives and constraints in determining the appropriate model has been highlighted. The methodological discussion on planning models is particularly relevant for studying ... More
Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
Reference No: CMA0533Pages: 21Published on: 1, January, 1981
Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More
Reference No: P&IR0150(B)Pages: 4Published on: 1, January, 1981
Abstract: Case (A) P&IR0150(A) provides data on the confidential reports written by a health employee's officers. An adverse entry was recorded in the confidential report of the employee. His immediate supervisor made charges against him. The employee had subsequently appealed against the charges. Case (B) deals with the departmental ... More
Reference No: MAR0265(A)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: MAR0276(B)Pages: 6 Published on: 1, January, 1981
Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some non parametric statistical techniques could be demonstrated for making inferences about different segments ... More
Reference No: CMA0546(A)Pages: 27Published on: 1, January, 1981
Abstract: The case deals with a feasibility study of setting up a sugarcane plant in an underdeveloped country, viz. Liberia in West Africa. It deals with the problems of how to make mid-course corrections when the assumptions made in the feasibility have gone wrong. It is given along with the exercises ... More
Reference No: CMA0530TECPages: 13Published on: 1, January, 1981
Abstract: The purpose of this note is to acquaint readers with the rural financial environment. The various aspects of the rural financial market covered are its role, structure, financial intermediaries and their working, and salient features. ... More
Reference No: F&A0348Pages: 6 Published on: 1, January, 1981
Abstract: Describes the capital budgeting process followed by one of the largest companies in India - TISCO. It gives an account of the practical aspects of investment analysis. The difficulties in using the sophisticated investment techniques are also highlighted. ... More
Reference No: CMA0553Pages: 8Published on: 1, January, 1981
Abstract: This case deals with the issues arising out of circumstances in which the farmers make decisions about the management of capital flows on their farms. It primarily concerns the financial environment existing in the rural areas. The objective is to identify the areas of intervention in the flow process for ... More
