Latest published cases

List of Latest Published Cases

  1. Product Design Services (C)

    Authors: Vora, M N;

    Reference No: MAR0261(C) Pages: 11 Published on: 1, January, 1981

    Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More

  2. The Voluntary Organization

    Authors: Subramanian, Ashok;

    Reference No: PSG0044TEC Pages: 6 Published on: 1, January, 1981

    Abstract: The note is an attempt to locate the voluntary organization in the development process and understand considerations influencing its choice of strategy. It touches on the voluntary organization's role in the context of voluntary action and other proximate systems working for people's development. ... More

  3. Grindlays Bank Strike

    Authors: Verma, Pramod;

    Reference No: P&IR0148 Pages: 16 Published on: 1, January, 1981

    Abstract: Grindlays Bank has a strike for nearly ninety days. Several issues arise as a result of the bank bringing out advertisements favouring its position. Newspaper reports and critical comments are also included in the case. The case can be used as a basis for discussing the role of management, union ... More

  4. Management of Personal Selling Effort (E): A Note- Brief Illustrations on Evaluation and Control of Sales Effort/Personnel

    Authors: Vora, M N;

    Reference No: MAR0265(E)TEC Pages: 6 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  5. Mr. Khosa Plans Mechanization of His Farm

    Authors: Singh, Gurudev;

    Reference No: CMA0552 Pages: 4 Published on: 1, January, 1981

    Abstract: This case deals with the decisions: 1) whether to mechanize farm operations or not; and 2) if yes, which control alternative to choose for the use of services of assets. The analysis involves the use of capital budgeting criterion and principles of credit used to arrive at the final decision. ... More

  6. A Note on Training

    Authors: Subramanyam, Amala; Saiyadain, M S;

    Reference No: P&IR0141TEC Pages: 5 Published on: 1, January, 1981

    Abstract: Deals with the needs, kinds and methods of training. ... More

  7. Simulation Modelling Through GPSS: CHAPTER 1

    Authors: Soundar Rajan, T K; Murthy, Nirmala;

    Reference No: QM0163TEC(A) Pages: 6 Published on: 1, January, 1981

    Abstract: Deals with the basic concepts of simulation modelling through GPSS. The reader is taken through an example to get familiarized with the basic concepts. ... More

  8. Community Health Volunteers: A Case of Poor Performance

    Authors: Bhatt, Anil; Maru, Rushikesh M; Upadhyay, Bharat;

    Reference No: PSG0042 Pages: 9 Published on: 1, January, 1981

    Abstract: The two cases analyze the contrasting profiles of a better performing community health volunteer and a poor performing community health volunteer. ... More

  9. Exercise on Human Resource Management for Workers (C)

    Authors: Verma, Pramod; Rao, Sreenivas S;

    Reference No: P&IR0146(C)EX Pages: 1 Published on: 1, January, 1981

    Abstract: The exercise deals with seven typical problems of managing human resources.Case (C) gives the set of conclusions reached by the group. ... More

  10. Management of Personal Selling Effort (C): A Note- Brief Illustrations on Sales Effort Planning: Target/Quota Setting, Call Norms, etc.

    Authors: Vora, M N;

    Reference No: MAR0265(C)TEC Pages: 5 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  11. Marketing Environment of Veterinary Products

    Authors: Ahmed, Bashir; Patel, G A;

    Reference No: CMA0550 Pages: 8 Published on: 1, January, 1981

    Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More

  12. Data Collection Approaches: A Note

    Authors: Roy Dholakia, Ruby; Vora, M N;

    Reference No: MAR0270TEC Pages: 20 Published on: 1, January, 1981

    Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More

  13. Pearson Milk Limited

    Authors: Mathur, D P; U K Srivastava; Gupta, V K;

    Reference No: CMA0559 Pages: 11 Published on: 1, January, 1981

    Abstract: The case deals with milk procurement strategy pursued by the processing plant. The survey method technique was adopted to elicit information from milk producers in the milk shed area of the dairy plant. ... More

  14. Exercise on Human Resource Management for Workers (A)

    Authors: Verma, Pramod; Rao, Sreenivas S;

    Reference No: P&IR0146(A)EX Pages: 2 Published on: 1, January, 1981

    Abstract: The exercise deals with seven typical problems of managing human resources. Case (A) specifies these problems. ... More

  15. Planning: Models and Their Application in India

    Authors: Ali, Ifzal;

    Reference No: ECO0275TEC Pages: 10 Published on: 1, January, 1981

    Abstract: In this paper, the framework has been indicated within which planning is carried out, at the economy-wide level, for an over-populated agriculture-based economy, like India. The interaction of objectives and constraints in determining the appropriate model has been highlighted. The methodological discussion on planning models is particularly relevant for studying ... More

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