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Latest published cases

List of Latest Published Cases

  1. National Machinery Distributors (Private) Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0060 Pages: 17 Published on: 1, January, 1967

    Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More

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  2. Amalgamation of Investa with TELCO (A) **

    Authors: Kuchhal, S C;

    Reference No: F&A0034(A) Pages: 13 Published on: 1, January, 1967

    Abstract: Deals with the financial problems involved at the time of amalgamation of Investa with Telco. The most important financial problem is the valuation of shares for establishing a ratio for exchange. The discussion should be conducted by organizing two separate groups for the shareholders of these two companies. As the ... More

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  3. Sarangpur Cooperative Cattle Feed Factory (ICD-7) **

    Authors: Gupta, V K; Narayanan, A V S;

    Reference No: CMA0161 Pages: 10 Published on: 6, November, 1968

    Abstract: Summarizes the history of a small ready-mixed cattle feed plant planned as part of the ICD project. It refers to the conception and implementation of the cattle feed factory and its paralised nature of operations. It emphasizes the effect of initial administration of project planning, the nature of the practical ... More

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  4. Azad Mills Limited **

    Authors: Varshneya, K L; Reynolds, J;

    Reference No: F&A0149 Pages: 17 Published on: 1, January, 1969

    Abstract: Brings out the initial problems in establishing a factory; helps in analyzing the technical feasibility and other aspects relating to establishing a business; and provides an opportunity to discuss the importance of strategic planning and its implementation. ... More

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  5. Andhra Enterprises**

    Authors: Nambudiri, C N S;

    Reference No: BP0028 Pages: 17 Published on: 1, January, 1969

    Abstract: A large company is considering an investment for setting up a new foundry and workshop replacing the old workshop and foundry that had existed for a long time. The new manager, a younger son, is called upon to make the final decision as to what is to be done regarding ... More

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  6. Amar Engineering Company Limited**

    Authors: Rao, C P;

    Reference No: MAR0081 Pages: 16 Published on: 1, January, 1969

    Abstract: This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme. ... More

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  7. A Note on the Pharmaceutical Industry in India

    Authors: Nambudiri, C N S;

    Reference No: BP0039TEC Pages: 21 Published on: 1, January, 1969

    Abstract: The note describes the structure and characteristics of the pharmaceuticals industry in India. ... More

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  8. Super Textiles Limited

    Authors: Rao, C P;

    Reference No: MAR0079 Pages: 4 Published on: 1, January, 1969

    Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More

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  9. Hindustan Castings Limited (B) **

    Authors: Aggarwal, S C;

    Reference No: PROD0073(B) Pages: 4 Published on: 1, January, 1969

    Abstract: Brings out problems in areas like purchase, sales, finance and manpower planning which always come up together with research and development problems. Also illustrates how the task force concept can be used successfully in achieving the targets in spite of all these problems. ... More

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  10. International Textile Mills Limited**

    Authors: Nambudiri, C N S;

    Reference No: BP0027 Pages: 17 Published on: 1, January, 1969

    Abstract: A large textile company is considering whether to enter into the manufacture of readymade garments as a few competitiors have already done. The case also presents several alternative arragements by which the company could distribute readymade garments without manufactring garments themselves. ... More

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  11. Synthetics & Chemicals Limited (A)**

    Authors: Nambudiri, C N S; Seshan, Suresh A; Raman, K S;

    Reference No: BP0040(A) Pages: 22 Published on: 1, January, 1969

    Abstract: The case describes the history of the company since its incorporation (in 1960) to 1968. It focuses on the major proxy fight between the Firestone Rubber and Tyre Company and the Kilachand interests which arose over the issue of the appointment of a firm in which the Kilachands were interested as the ... More

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  12. Fine Fabrics Exports Limited**

    Authors: Rao, C P;

    Reference No: MAR0080 Pages: 7 Published on: 1, January, 1969

    Abstract: This case deals with the problems of an overseas customer. Various problems arising out of exporters' lack of knowledge about the importing country, customer expectations in the overseas market, and the shipping arrangement for transporting the goods to the market are emphasized. The intricacies of customer relationship and problems of ... More

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  13. Hindustan Castings Limited (A) **

    Authors: Aggarwal, S C;

    Reference No: PROD0073(A) Pages: 10 Published on: 1, January, 1969

    Abstract: The case highlights the way a company could use to its advantage a new technology for fighting recession. How this company succeeded in procuring export orders in the face of stiff competition is discussed. It also illustrates how a company can meet time limits by using its technological strength. The ... More

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  14. Tanjore Cooperative Marketing Federation (A) **

    Authors: Gupta, V K;

    Reference No: CMA0176(A) Pages: 11 Published on: 5, September, 1969

    Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More

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  15. Bharat Chemicals (Private) Limited **

    Authors: Shah, B G; Anantharaman, K;

    Reference No: F&A0227 Pages: 32 Published on: 1, January, 1970

    Abstract: A development bank set up to assist small scale manufacturers finances for the first time a qualified scientist's project for the manufacture of dibasic calcium phosphate (DCP) of pharmaceutical and dentifrice grades. The project runs into difficulties due to environmental factors such as floods and power shortage, which upset the ... More

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