Reference No: CMA0456Pages: 17Published on: 17, December, 1977
Abstract: The case describes the genesis of the Intensive Agricultural District Programme (IADP), introduced in 1960-61, covering programme objectives and strategy, and organizational design proposed under the programme. Based on empirical data, the case further provides the organizational structure as in operation in two districts. ... More
Reference No: MAR0194Pages: 8Published on: 1, January, 1978
Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More
Reference No: OB0088TECPages: 3 Published on: 1, January, 1978
Abstract: The concept of locus of control is explained and the research results on this variable discussed. The role played by locus of control in managerial effectiveness is also detailed. ... More
Reference No: MAR0211TECPages: 7 Published on: 1, January, 1978
Abstract: This note examines the new product idea generation process. After analyzing the characteristics of the ideation process, the note discusses the problem of "managing" ideation. Strategies for ideation are discussed and a system proposed for effective control of the ideation process. ... More
Reference No: MAR0190Pages: 18Published on: 1, January, 1978
Abstract: The case has used a fairly a sophisticated a methodology to develop a scale to measure job discontent among Development Officers of the Life Insurance Corporation of India. The methodology involve first generating a large number of items covering various dimensions of job discontent. The statements are then systematically screened ... More
Reference No: BP0141(B)Pages: 8Published on: 1, January, 1978
Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export- oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More
Reference No: MAR0202Pages: 6Published on: 1, January, 1978
Abstract: A medium sized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More
Reference No: MAR0188TECPages: 12 Published on: 1, January, 1978
Abstract: This note sketches a systematic approach for developing a sales organization. The approach entails specifying the sales tasks in the environment, and then developing appropriate organizational forms for carrying out these tasks. ... More
Reference No: MAR0196(A)Pages: 10 Published on: 1, January, 1978
Abstract: The case involves decisions regarding problem definition, specification of information needs and research design of the research study for improving the decision making regarding advertising in a state industrial development corporation. ... More
Reference No: OB0053Pages: 6Published on: 1, January, 1978
Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More
Reference No: BP0108(A)Pages: 10Published on: 1, January, 1978
Abstract: Case (A) describes the evolution of a family owned business over forty seven years, from paper trading to a multi business organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More
Reference No: MAR0186Pages: 13Published on: 1, January, 1978
Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More
