Reference No: CMA0333Pages: 5Published on: 8, August, 1975
Abstract: This case is based on a situation in Sri Lanka during 1973 where the government wanted to increase the procurement price of paddy from Rs?18 to Rs?25 per bushel. The questions raised are: 1) Could the increased procurement prices of paddy increase the supply? 2) What would be the impact of the increased ... More
Reference No: CMA0338Pages: 15Published on: 8, August, 1975
Abstract: Describes the plans developed by the Small Farmers Development Agency, Cannanore. The case can be used to illustrate the relationship between objectives the activities included in the plan. It can also be used to highlight the importance of quantitative targets for any evaluation process. ... More
Reference No: CMA0325Pages: 9Published on: 8, August, 1975
Abstract: Describes a society whose main activity was selling dried prawns in Burma. When this market closed down it was necessary to change over to freezing. Consequently, the society was not able to run on a viable basis. The case tries to answer the following questions: 1) What are the factors responsible ... More
Reference No: CMA0352TECPages: 5Published on: 1, October, 1975
Abstract: Discusses the rationale behind different systems of classification of cooperative societies, the systems followed by the Reserve Bank of India, some of the states in India. It illustrates the uses of information by the managers of the cooperative societies and the cooperative department officials. ... More
Reference No: CMA0384TECPages: 8Published on: 11, October, 1975
Abstract: This is a factual note providing information on the growth in the levels of use of some market-purchased inputs. It also provides information which indicates scope for further growth in the use of these inputs. It aims at providing material for discussion on raising the levels of use of agricultural ... More
Reference No: CMA0379Pages: 9Published on: 15, December, 1975
Abstract: The case deals with the linkages between the programme objectives and activities. The case illustrates a situation in which there was no precise linking between the programme objectives and activities. Consequently all the follow up was done only in terms of activities and thereby each activity became an end in ... More
Reference No: CMA0417TECPages: 33Published on: 17, December, 1975
Abstract: The note discusses the agri-business system prevalent in India. Important agricultural commodities are specifically dealt with to highlight their importance in the overall system. ... More
Reference No: BP0076(B)Pages: 20Published on: 1, January, 1976
Abstract: Describes the organizational tasks to be performed by the key functional departments and their heads, the regional directors, and the stations and station managers. The differentiation among the departments and the interdependencies, which demand a high amount of integration, are highlighted. The concept of power through control over resources and ... More
Reference No: MAR0171(A)Pages: 13Published on: 1, January, 1976
Abstract: After many years of "ethical" promotion, Glaxo's syrup based tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More
Reference No: F&A0290Pages: 35Published on: 1, January, 1976
Abstract: Describes the accounting adjustments made by the management that is subsequently audited and found to be without any operational basis. The auditors allege that sales have been inflated, adjustments have been made in receivables and inventories, and profit figures increased. This happens when the profit and loss account is to ... More
Reference No: BP0081(E)Pages: 4Published on: 1, January, 1976
Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More
Reference No: MAR0149TECPages: 3 Published on: 1, January, 1976
Abstract: This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting long run market shares based on elementary brand switching data. A short, self administered exercise is included. ... More
Reference No: MAR0180(A)Pages: 11 Published on: 1, January, 1976
Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural non commercial campaign. A ... More
Reference No: OB0086TECPages: 8Published on: 1, January, 1976
Abstract: The note attempts to highlight some of the definitions, theories, functions and the emergence of a leader. The issue whether the leader and leadership is a property of the group or is the characteristic of an individual is discussed. Fourteen functions that a leader can perform and its relationship with ... More
