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Latest published cases

List of Latest Published Cases

  1. Ulaganath Madan

    Authors: Menon, C D;

    Reference No: BP0101 Pages: 7 Published on: 1, January, 1977

    Abstract: The case traces the 16 year career of a management trainee who rises to a senior management position. A shift of accent in corporate strategy, changes in organization structuring, and the incapacity of Ulaganath Madan to adapt to the changing needs further aggravated by obsolescence leads to the conclusion that he ... More

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  2. General Products INC

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0161 Pages: 8 Published on: 1, January, 1977

    Abstract: A large multidivision, multinational company based in Chicago forms a new Product Analysis Group. This group is to screen new product proposals emanating from various divisions. A complex set of criteria has to be satisfied. ... More

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  3. Hindustan Photo Films (C)

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0111(C) Pages: 18 Published on: 1, January, 1977

    Abstract: Describes the progress made by HPF from 1972 to 1976 under the new part-time chairman. ... More

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  4. Getting a MESU Started

    Authors: Satia, J K;

    Reference No: PSG0021 Pages: 4 Published on: 1, January, 1977

    Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More

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  5. Pragati Chemicals (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0197(A) Pages: 8 Published on: 1, January, 1977

    Abstract: A chemical company with considerable in-house competence in plant design is diversifying into project sales. This raises conflicts with product sales. A clearcut sales strategy in respect of projects is called for. ... More

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  6. Ganesh Bricks and Tiles

    Authors: Balakrishnan, K;

    Reference No: F&A0304 Pages: 1 Published on: 1, January, 1977

    Abstract: Gives the actual material consumption for two products for two consecutive periods when the actual production also varies. Requires variance analysis, in an adapted way, for two periods. A combination of standards and past actuals are used to assess the current period's performance. ... More

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  7. Evergreen Products Limited

    Authors: Dholakia, Nikhilesh; Khurana, Rakesh;

    Reference No: MAR0185 Pages: 4 Published on: 1, January, 1977

    Abstract: A consumer goods company is interested in evaluating the performance of its dealers. A quarterly statement, giving information on profitability and capital structure, is obtained from the dealers. The issues in the case concern the interpretation and analysis of the statements of two dealers. Interesting possibilities exist for analyzing dealer ... More

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  8. Fruits and Vegetables Canning Project of the Gujarat Agro Industries Corporation Limited

    Authors: Vathsala, S; Moulik, T K;

    Reference No: BP0106 Pages: 16 Published on: 1, January, 1977

    Abstract: Focuses on: How does one evaluate a given strategy? How does an organization exploit different opportunities? What are the abilities of the organization to take risks? What are the critical areas in a given situation and how do these affect corporate performance? ... More

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  9. Hi-Sell Paperbacks Company

    Authors: Prasad, Keshav;

    Reference No: MAR0093 Pages: 16 Published on: 1, January, 1977

    Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More

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  10. Agricultural Refinance and Development Corporation: Its Objectives, Structures, Pollicies, and Performance

    Authors: Desai, Bhupat M;

    Reference No: CMA0437TEC Pages: 13 Published on: 7, July, 1977

    Abstract: This note covers the objectives, structure, policies, and performance of the Agricultural Refinance and Development Corporation. After briefly discussing the objectives of this Corporation, the issue of sources and uses of funds of the corporation is dealt with. The note also discusses the criteria and procedures for refinancing, in addition ... More

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  11. Central State Scooter Company

    Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

    Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

    Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

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  12. Shri Mahila Griha Udyog Lijjat Papad

    Authors: Murthy, K R S;

    Reference No: BP0132 Pages: 26 Published on: 1, January, 1978

    Abstract: The case describes how Shri Mahila Griha Udyog Lijjat Papad, a registered society, functions as a successful organization blending a unique philosophy and a set of policies in various areas that are consistent among themselves and with the environment. The case raises issues on the need for changes with growth ... More

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  13. Structuring the Sales Organization

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0188TEC Pages: 12 Published on: 1, January, 1978

    Abstract: This note sketches a systematic approach for developing a sales organization. The approach entails specifying the sales tasks in the environment, and then developing appropriate organizational forms for carrying out these tasks. ... More

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  14. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  15. Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives

    Authors: Mehta, S C;

    Reference No: MAR0186 Pages: 13 Published on: 1, January, 1978

    Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More

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