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Latest published cases

List of Latest Published Cases

  1. Indraprastha Rayons Ramnagar (A) **

    Authors: Kulkarni, G R;

    Reference No: BP0030(A) Pages: 10 Published on: 1, January, 1970

    Abstract: Gives an account of events in the early stages of a proposal to establish a modern rayon tyre cord factory with foreign collaboration and foreign loans. The company is well established and is already a diversified industrial giant by Indian standards. The issues raised are: diversification into areas requiring sophisticated ... More

  2. Anjali Bank (B)

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0138(B) Pages: 11 Published on: 1, January, 1970

    Abstract: This case can be discussed in light of the students' expectations at the end of the discussion of Case (A). The union-management relations strain further in spite of the apparent rapport emerging at the end of Case (A). Describes the various facets of the conflict and provides some understanding ... More

  3. First National City Bank (A) **

    Authors: Prasad, Keshav;

    Reference No: F&A0171(A) Pages: 21 Published on: 1, January, 1970

    Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More

  4. Modernisation in the Textile Industries

    Authors: Pathak, H N;

    Reference No: ECO0020TEC Pages: 7 Published on: 1, January, 1970

    Abstract: The note discusses how modernization in the textile industry poses a series of related decision in the field of investment. The note was used as a part of series of cases on the textile industry. It had some topical significance when the textile industry in Ahmedabad was passing through a ... More

  5. Nationalization of the Indian Air Transport Industry (A)**

    Authors: Haynes, Warren W;

    Reference No: ECO0066(A) Pages: 17 Published on: 1, January, 1970

    Abstract: The case highlights the government's nationalization policy. It also offers specific evidence with regard to the peculiar problems of the air transport industry together with appropriate government pronouncements on nationalization. The student is encouraged to take to position on the sondness of the more to natonalise the air transport industry ... More

  6. Sterling Bank **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0136 Pages: 34 Published on: 1, January, 1970

    Abstract: A nationalized bank with a history of slow growth plans for a "big leap forward". The development plans can be examined in relation to the nature of existing manpower, the structure of union-management relations, the existing organization structure, and the economic realities of the total organization and its various ... More

  7. Tanjore Cooperative Marketing Federation (B) **

    Authors: Gupta, V K;

    Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

    Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

  8. Dynamics of Modernization

    Authors: Gupta, V K;

    Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

    Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

  9. Tanjore Cooperative Marketing Federation (A) **

    Authors: Gupta, V K;

    Reference No: CMA0176(A) Pages: 11 Published on: 5, September, 1969

    Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More

  10. Nutan Trading Corporation

    Authors: Patel, S M; Patel, K.V.;

    Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

    Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

  11. Laxmi Engineering Company Limited

    Authors: Patel, S M;

    Reference No: CMA0166 Pages: 12 Published on: 19, April, 1969

    Abstract: This case is on distribution policy, evaluation of the distributor's performance, total market potentials, share of market, sales promotion efforts and marketing strategy of a firm dealing in Vertical Trubine pumps. ... More

  12. Planning in Thanjavur (C) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(C) Pages: 7 Published on: 21, March, 1969

    Abstract: This case follows Part-A & Part-B of the same case. It is intended as an exercise both in project proposal formation in evaluating a project proposal. Mr. Krishnan, Secretary, Agricultural Department, Government of Madras, had received a proposal for seed multiplication and distribution submitted by Mr. Madhavan to the Government of ... More

  13. Planning in Thanjavur (A) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(A) Pages: 3 Published on: 21, March, 1969

    Abstract: The Indian Council of Agricultural Research (ICAR) proposed pilot projects to test demonstrate some newly evolved strains of food crops in different parts of India. The Government of Madras had to decide whether to accept the proposal. Its paddy crops specialist was considering the project proposal in terms of its ... More

  14. Agriculture in Thanjavur District, Madras State (1965-66) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0168TEC Pages: 12 Published on: 21, March, 1969

    Abstract: This note contains details regarding the district, such as history and system of irrigation, rice cultivation season, IADP, etc. till the beginning of the High Yielding Varieties Programme in 1965-66. ... More

  15. Planning in Thanjavur (D) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(D) Pages: 5 Published on: 21, March, 1969

    Abstract: This case follows Part-A, Part-B, Part-C and the report on HYVP in Thanjavur District (The report, if taught). In November 1966, Mr. Madhavan called a conference of his key staff in Thanjavur. All the DAOs, the Subject Matter Specialists and the Deputy Director of Agriculture (Thanjavur-Trichy circle) were present. The agenda ... More

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