Reference No: OB0014TECPages: 57Published on: 1, January, 1974
Abstract: This exercise is to demonstrate the effect of four types of sales orientations (product?centred, company?centred, consumer?centred, self?centred) on the decisional probabilities of four types of consumers (strong need, marginal need, no need, and negative need). This exercise is played in groups of eight. Each exercise contains ... More
Reference No: BP0056(A)Pages: 19Published on: 1, January, 1974
Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More
Reference No: CMA0257Pages: 3Published on: 6, December, 1973
Abstract: Mr. Dasappa plans to start a poultry farm after retirement. He applies to Jaya Bank for a loan of Rs.26,000 for starting a farm of 1,000 birds. The bank manager, after getting the veterinary surgeon's report, recommends the loan application to the head office. The agricultural finance division of the bank ... More
Reference No: CMA0258Pages: 7Published on: 6, December, 1973
Abstract: In this case the credit needs of an agricultural farm, interested in modernization and mechanization, are studied. After giving details of the credit needs under different heads, this case raises the question of financing the firm and its credit-worthiness. ... More
Reference No: CMA0246Pages: 11Published on: 7, February, 1973
Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More
Reference No: CMA0250Pages: 5Published on: 6, February, 1973
Abstract: This case is designed to show the interrelationship between procurement, milling and storage place required. The rice mill can keep an inventory of paddy or rice. The mill also has the option of buying paddy from the market at prevailing rates or buy at an earlier period when the prices ... More
Reference No: CMA0254TEC Pages: 19Published on: 6, February, 1973
Abstract: This is a background note indicating the origin and growth of high-yielding varieties programme for paddy in India. It gives details of the varieties evolved and the targets achieved in adoption of these varieties on the farm. Problems involved in obtaining wide acceptance of the HYV are highlighted. ... More
Reference No: CMA0251TECPages: 13Published on: 6, February, 1973
Abstract: This is a background note highlighting the salient features of dairying in India. It gives details regarding production charges, processing facilities, marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding dairying in India. ... More
Reference No: CMA0255TECPages: 17Published on: 6, February, 1973
Abstract: This is a background note on the relationship between production and procurement of paddy, and different factors like size of holdings, varieties grown and reasons influencing the quantities arriving in the market. The note is based on a micro data from West Godavari district in Andhra Pradesh and it tries ... More
Reference No: CMA0252TECPages: 20Published on: 6, February, 1973
Abstract: This is a background note highlighting the salient features of rice economy in India. It gives details regarding production charges, processing facilities available in the country and marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding the rice economy of India. ... More
Reference No: F&A0232Pages: 18Published on: 1, January, 1973
Abstract: Mr. Krishnan, a technician entrepreneur, started Sharma Founders and Engineers to manufacture iron cylpebs on a job order basis. When the manufacture of cylpebs proved uneconomical, he took to production of ferrous ground castings by cupola and pit furnace processes. The case describes how the unit is faced with a ... More
Reference No: F&A0200Pages: 3 Published on: 1, January, 1973
Abstract: A renowned architect has been asked by the income tax authorities to furnish a set of financial statements for his firm. The case requires the preparation of these statements based on incomplete data. ... More
