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Latest published cases

List of Latest Published Cases

  1. All-India Research and Training Centre (AIRTC)-(A)

    Authors: Cohen, A R;

    Reference No: OB0003(A) Pages: 7 Published on: 1, January, 1964

    Abstract: A description of the clerical staff of AIRTC job requirements, administrative setup, seating arrangements, and status factors. Students are to predict the emergent behaviour. ... More

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  2. The Case Of The Multiple Ads. (A)

    Authors: Bolar, Malathi;

    Reference No: OB0140(A) Pages: 3 Published on: 1, January, 1964

    Abstract: 0 ... More

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  3. Air-India (E)

    Authors: Haynes, Warren W;

    Reference No: ECO0001(E) Pages: 11 Published on: 1, January, 1964

    Abstract: The case involves the considerations for the purchase of Boeing 707s in order to remain in business in competition with other carriers. ... More

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  4. Apoorva Products Limited**

    Authors: Vora, M N;

    Reference No: MAR0004 Pages: 6 Published on: 1, January, 1964

    Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and subdealers of other states even though the company had demarcated the areas. This ... More

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  5. National Leather Works

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0039 Pages: 4 Published on: 1, January, 1964

    Abstract: The case deals with the problem faced by the sales management in deciding whether to drop a retail and wholesale agency. ... More

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  6. Bright Engineering Company (M) **

    Authors: Cohen, A R;

    Reference No: OB0010(M) Pages: 7 Published on: 1, January, 1964

    Abstract: A description of the assembly department workers, supervisors, history and present practices. A simple introductory case to small group behaviour, in which the students try to predict productivity and worker satisfaction from the given data. ... More

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  7. Metal Company of India (MECO) (C2) **

    Authors: Cohen, A R;

    Reference No: OB0024(C2) Pages: 11 Published on: 1, January, 1964

    Abstract: A report on the interrelationship of rolled products sales and production with the export department. Students analyze the transcript of a joint meeting in light of the nature of the task to be done. ... More

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  8. Punjab Machinery Company (C)

    Authors: Hegde, B K;

    Reference No: PROD0006(C) Pages: 5 Published on: 1, January, 1964

    Abstract: Students have to evolve an inventory model which should take into account the procurement difficulties regarding uncertain lead time, obtaining imported materials, etc. The case also gives an opportunity to identify the need for standardization of materials and costs associated with it. ... More

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  9. Background Note on the Managing Agency System

    Authors: Pruthi, S P S;

    Reference No: ECO0024 Pages: 12 Published on: 1, January, 1964

    Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing Agency ... More

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  10. Western India Pharmaceutical Company (A)

    Authors: Vora, M N;

    Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

    Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

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  11. Naroda Mills (C) **

    Authors: Cohen, A R;

    Reference No: OB0034(C) Pages: 7 Published on: 1, January, 1964

    Abstract: A description of several incidents that occurred during the researcher's visits to the chief engineer. Students analyze the behaviour observed and decide how to improve the situation. ... More

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  12. Metal Company of India (MECO) (B) **

    Authors: Cohen, A R;

    Reference No: OB0024(B) Pages: 19 Published on: 1, January, 1964

    Abstract: A description of the changes in the external environment that have affected relationships in the group described in Case (A). ... More

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  13. Urmi Pharmaceutical Company (A)

    Authors: Vora, M N;

    Reference No: MAR0285(A) Pages: 3 Published on: 1, January, 1964

    Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More

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  14. Bright Engineering Company (G)

    Authors: Vora, M N;

    Reference No: MAR0013(G) Pages: 8 Published on: 1, January, 1964

    Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More

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  15. Ram Prakash (B)

    Authors: Goyal, R C;

    Reference No: P&IR0060(B) Pages: 2 Published on: 1, January, 1964

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