Reference No: MAR0331Pages: 4Published on: 28, October, 1999
Abstract: The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In ... More
Reference No: MAR0329(B)Pages: 1 Published on: 28, October, 1999
Abstract: This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)" (MAR0329case. ... More
Reference No: CMA0798EXPages: 5Published on: 1, January, 2000
Abstract: This exercise gives some idea about what quality means and how quality can deteriorate in an agribusiness. The primary issue is to ensure procurement of quality basmati paddy for the producers and maintain its quality and produce quality products in an agro-processing enterprise. ... More
Reference No: CMA0793EXPages: 2Published on: 1, January, 2000
Abstract: The case gives some reasons for quality deterioration of soy-meal at various stages from processing to final destination. It raises the issue of why quality is needed and how could it be achieved. The focus is to improve the bottom line through quality monitoring by the soybean processing enterprise. ... More
Reference No: CMA0787TECPages: 5Published on: 1, January, 2000
Abstract: This note first discusses which of the three strategies of extensive farming, intensive agriculture, and seed and resource centred technical change may be chosen. Reasons for its choice are also briefly indicated, besides stating what major factors determine it. It then goes on to identify organizational and management framework for ... More
Reference No: CMA0779TECPages: 9Published on: 1, January, 2000
Abstract: Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using error correction model, this note addresses the issue by estimating for long-run and short-run advertising sensitivity of ... More
Reference No: CMA0799EXPages: 4Published on: 1, January, 2000
Abstract: Financing procurement needs advance budgeting which involves procurement price. Though price caries from day to day in a season, one needs some average price for budgeting exercise. This case on basmati paddy procurement gives information on average costs at farm, in mandi, and at processing plant and poses a problem ... More
Reference No: MAR0325(D)Pages: 12Published on: 1, January, 2000
Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More
Reference No: CMA0795TECPages: 5Published on: 1, January, 2000
Abstract: This note describes agribusiness and channels through which the produce reaches the consumers. It then discusses the procurement function undertaken by various agribusiness entities. The procurement options available and advantages and disadvantages of direct buying and purchases from secondary market are also given. It also covers fixing of price and ... More
Reference No: CMA0792Pages: 7Published on: 1, January, 2000
Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More
Reference No: CMA0783EXPages: 9Published on: 1, January, 2000
Abstract: This case, based on published literature and field visits, poses some questions as to whether SHGs can be a substitute for the existing "mode" or "strategy" of RFIs in reaching the unreached, which of three models of linkage of SHGs with banks may be chosen, in what manner saving and ... More
Reference No: CMA0800EXPages: 4Published on: 1, January, 2000
Abstract: The case descries the processes followed in procurement of basmati paddy by a rice mill and current reporting system in the organization. The issue raised is to examine the existing reporting system and suggest modifications to make it yield the desired information for procurement planning in a more objective manner ... More
