Abstract
This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)" (MAR0329case.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0329(B) |
| Title | Ashok Desai Subscribes to News Today (B) |
| Pages | 1 |
| Published on | Oct 28, 1999 |
| Year of Event | 1998 |
| Authors | Gupta, Nirmal; Gupta, Parvinder; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
| Country | India |
| State | Gujarat |
| City | Ahmedabad, Delhi |
My Cart
You have no items
in your shopping cart.