Abstract
This exercise gives some idea about what quality means and how quality can deteriorate in an agribusiness. The primary issue is to ensure procurement of quality basmati paddy for the producers and maintain its quality and produce quality products in an agro-processing enterprise.
Additional Information
| Product Type | Exercise |
|---|---|
| Reference No. | CMA0798EX |
| Title | Quality Pays for Itself |
| Pages | 5 |
| Published on | Jan 1, 2000 |
| Year of Event | 2000 |
| Authors | Singh, Gurdev; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing, Operations Management, Organizational Behaviour |
| Sector | Agriculture and Animal Husbandry |
| Country | India |
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