Quality Pays for Itself

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Abstract

This exercise gives some idea about what quality means and how quality can deteriorate in an agribusiness. The primary issue is to ensure procurement of quality basmati paddy for the producers and maintain its quality and produce quality products in an agro-processing enterprise.

Additional Information

Product Type Exercise
Reference No. CMA0798EX
Title Quality Pays for Itself
Pages 5
Published on Jan 1, 2000
Year of Event 2000
Authors Singh, Gurdev;
Area Centre for Management in Agriculture (CMA)
Discipline Marketing, Operations Management, Organizational Behaviour
Sector Agriculture and Animal Husbandry
Country India

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