Reference No: P&IR0160Pages: 27 Published on: 1, January, 1983
Abstract: Matsushita Electric of Japan is among the world's largest consumer electronics companies. Half of its sales and a quarter of its workers are, however, outside Japan. The case describes the operations of Novino Batteries, one of two nearly identical Matsushita joint ventures in India that were established in 1972. The case ... More
Reference No: PROD0179TECPages: 13Published on: 1, January, 1983
Abstract: Deals with the concept of quality circles (QCs). The historical evolution of QCs, basic philosophy, structure, techniques applicable for QC work, applications, and common misconceptions are discussed. The methodology for their implementation within an organization is spelt out and typical implementation problems are highlighted. Some illustrative examples drawn from Indian ... More
Reference No: MAR0281Pages: 14Published on: 1, January, 1983
Abstract: Reviews an advertising campaign prepared by a new advertising agency for Cali Ber Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed post test of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More
Reference No: OB0168TECPages: 10Published on: 1, January, 1983
Abstract: The paper attempts to discuss the basic principles of learning which a manager must utilize in understanding and changing the behaviour of his subordinates. It also attempts to discuss various applications and implications of learning principles for an organization. ... More
Reference No: MAR0278Pages: 16Published on: 1, January, 1983
Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More
Reference No: OB0165(Part I & II)Pages: 9, 5Published on: 1, January, 1983
Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More
Reference No: CMA0584Pages: 45Published on: 1, January, 1983
Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More
Reference No: MAR0282Pages: 15Published on: 1, January, 1983
Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More
Reference No: F&A0340Pages: 4 Published on: 1, January, 1984
Abstract: Asian Food Products Limited is a company with excellent sales and profits. However, the managing director notices with concern the problems of liquidity and seeks help from a management consultant. The case contains data on policies, production costs, sales, etc. The focus is on distinction between liquidity and profitability and ... More
Reference No: OB0167Pages: 2 Published on: 1, January, 1984
Abstract: This case is about an individual who has become a victim of organizational politics. It highlights how top officials indulge in politics concerning organizational use of lower?level officials; and how an individual, as a consequence of this politics, develops conflict within himself, which in turn leads to a dramatic ... More
Reference No: CMA0594TECPages: 11Published on: 1, January, 1984
Abstract: Discusses the rationale for a cooperative form of organization and outlines why the credit/single purpose cooperatives usually have been successful. It develops the hypothesis that only integrated cooperatives can be successful in our environment. Further, such cooperatives may be single-product yet multipurpose. ... More
Reference No: CMA0583TECPages: 8Published on: 1, January, 1984
Abstract: Includes background, objectives and coverage of the programme with organizational linkages to assist the beneficiaries under different schemes. Achievements of the programme and preliminary observations from the field are also included. ... More
Reference No: PROD0192(A)Pages: 15 Published on: 1, January, 1984
Abstract: The case can be used to discuss the management control system in a new project. An existing MCS for a large construction company is described and management problems faced by the company in handling a new project are highlighted. The new MCS that can be suitable for the situation can ... More
Reference No: OB0170TECPages: 11Published on: 1, January, 1984
Abstract: This paper attempts to diagnose the possible causes of motivational deficit among employees in Indian organizations, and suggests what management should do in order to motivate employees for greater productivity and organizational effectiveness. Some of the organizational determinants of low work motivation among employees are: poor manpower planning in appropriate ... More
Reference No: QM0194Pages: 6Published on: 1, January, 1984
Abstract: This case describes an engineering firm that has grown in the last decade and increased its line of products. The case can be used to highlight the concept of "focused factory." ... More
