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Latest published cases

List of Latest Published Cases

  1. Anatomy of Human Motives **

    Authors: Rao, T V;

    Reference No: OB0005TEC Pages: 5 Published on: 1, January, 1975

    Abstract: Describes thirty motives of Murray's system. These are useful while using Stern's Activities Index. ... More

  2. Job Enrichment: Prospects and Problems

    Authors: Saiyadain, M S;

    Reference No: P&IR0106TEC Pages: 7 Published on: 1, January, 1975

    Abstract: Discusses the concept of job enrichment and its relevance to Indian conditions. Independent survey results are discussed to show its importance and need, as also its limitations and the precautions one should take before implementing the job enrichment programme. ... More

  3. Metaverbal Messages in Personal Interactions

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

    Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

  4. Coping With Role Stress: A Framework

    Authors: Pareek, Udai;

    Reference No: OB0143TEC Pages: 4 Published on: 1, January, 1975

    Abstract: The concepts of a space on the role set are important in understanding role dynamics. While the former uses the self in the centre and all the roles an individual occupies around it, the letter uses the organizational role the individual occupies in the centre and all other organizational roles ... More

  5. Tests of Imagination

    Authors: Rao, T V; Dixit, N;

    Reference No: P&IR0073 Pages: 10 Published on: 1, January, 1975

    Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More

  6. The Concept of Role

    Authors: Sheth, N R;

    Reference No: OB0075TEC Pages: 3 Published on: 1, January, 1975

    Abstract: Briefly discusses the concept of role as used by scientists and sociologists and social psychologists, and the nature and causes of role conflict faced by the incumbent of social role. ... More

  7. Rural Leadership

    Authors: Gaikwad, V R; Tripathi, B L;

    Reference No: CMA0318TEC Pages: 6 Published on: 18, April, 1975

    Abstract: Reviews the literature on leadership with special reference to rural leadership. Various concepts pertaining to leadership are discussed. Certain characteristics of opinion leaders with reference to Indian rural communities are discussed. ... More

  8. Differences Between Rural and Urban Community

    Authors: Gaikwad, V R;

    Reference No: CMA0321TEC Pages: 3 Published on: 7, June, 1975

    Abstract: The note gives important criteria for distinguishing the rural society from an urban social setting. ... More

  9. Ratio Analysis

    Authors: Seshan, Suresh A;

    Reference No: F&A0286TEC Pages: 20 Published on: 1, January, 1976

    Abstract: Shareholders, banks, financial institutions, internal management, government and others can usefully analyze the financial information contained in financial reports and statements. A commonly used technique for analyzing financial reports and statements is the ratio analysis technique. The note describes the concept of ratios, various types of ratios, effective use of ... More

  10. Conformity and Organizational Effectiveness **

    Authors: Saiyadain, M S;

    Reference No: OB0076TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note deals with conforming behaviour and expectations. Having defined conformity and described the profile of a conformer, it goes into the relevance of the two for managerial actions like selection, promotion and placement. ... More

  11. Method Study **

    Authors: Jagannathan, V K; Satia, J K;

    Reference No: PROD0044TEC Pages: 8 Published on: 1, January, 1976

    Abstract: Defines method study, and outlines the objectives and the basic procedures to be followed. ... More

  12. PSYCHOGRAPHICS

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0095TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More

  13. Subordinates Predispositions and Supervision

    Authors: Saiyadain, M S;

    Reference No: OB0107TEC Pages: 5 Published on: 1, January, 1976

    Abstract: 0 ... More

  14. Predicting Long Run Market Share By Markov Process

    Authors: Dholakia, Nikhilesh; Manrai, Ajay K;

    Reference No: MAR0149TEC Pages: 3 Published on: 1, January, 1976

    Abstract: This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting longrun market shares based on elementary brand switching data. A short, selfadministered exercise is included. ... More

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