Latest published cases

Authors: Misra, Sasi B;

Reference No: OB0068TEC Pages: 3 Published on: 1, January, 1975

Abstract: At some time or the other, in the course of our social life, those of the people with whom we come in contact influence, in some way, our cognitions, beliefs, attitudes and behaviour. The basis of such social influence may be voluntary or enforced, and dependent or independent. Information, reward ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Rao, T V;

Reference No: OB0005TEC Pages: 5 Published on: 1, January, 1975

Abstract: Describes thirty motives of Murray's system. These are useful while using Stern's Activities Index. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Saiyadain, M S;

Reference No: P&IR0106TEC Pages: 7 Published on: 1, January, 1975

Abstract: Discusses the concept of job enrichment and its relevance to Indian conditions. Independent survey results are discussed to show its importance and need, as also its limitations and the precautions one should take before implementing the job enrichment programme. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Misra, Sasi B; Arul, M J;

Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Pareek, Udai;

Reference No: OB0143TEC Pages: 4 Published on: 1, January, 1975

Abstract: The concepts of a space on the role set are important in understanding role dynamics. While the former uses the self in the centre and all the roles an individual occupies around it, the letter uses the organizational role the individual occupies in the centre and all other organizational roles ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Rao, T V; Dixit, N;

Reference No: P&IR0073 Pages: 10 Published on: 1, January, 1975

Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Sheth, N R;

Reference No: OB0075TEC Pages: 3 Published on: 1, January, 1975

Abstract: Briefly discusses the concept of role as used by scientists and sociologists and social psychologists, and the nature and causes of role conflict faced by the incumbent of social role. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gaikwad, V R; Tripathi, B L;

Reference No: CMA0318TEC Pages: 6 Published on: 18, April, 1975

Abstract: Reviews the literature on leadership with special reference to rural leadership. Various concepts pertaining to leadership are discussed. Certain characteristics of opinion leaders with reference to Indian rural communities are discussed. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gaikwad, V R;

Reference No: CMA0321TEC Pages: 3 Published on: 7, June, 1975

Abstract: The note gives important criteria for distinguishing the rural society from an urban social setting. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dholakia, Nikhilesh;

Reference No: MAR0148TEC Pages: 5 Published on: 1, January, 1976

Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Garg, Pulin K;

Reference No: OB0082TEC Pages: 11 Published on: 1, January, 1976

Abstract: The article describes an approch and part of the technology of working with groups. The major focus is in exploring how to be a person with others and not reducing them to enches and shadows of one's own self. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Seshan, Suresh A;

Reference No: F&A0286TEC Pages: 20 Published on: 1, January, 1976

Abstract: Shareholders, banks, financial institutions, internal management, government and others can usefully analyze the financial information contained in financial reports and statements. A commonly used technique for analyzing financial reports and statements is the ratio analysis technique. The note describes the concept of ratios, various types of ratios, effective use of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Saiyadain, M S;

Reference No: OB0076TEC Pages: 4 Published on: 1, January, 1976

Abstract: This note deals with conforming behaviour and expectations. Having defined conformity and described the profile of a conformer, it goes into the relevance of the two for managerial actions like selection, promotion and placement. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jagannathan, V K; Satia, J K;

Reference No: PROD0044TEC Pages: 8 Published on: 1, January, 1976

Abstract: Defines method study, and outlines the objectives and the basic procedures to be followed. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+