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Latest published cases

List of Latest Published Cases

  1. Stereotypes

    Authors: Arul, M J; Misra, Sasi B;

    Reference No: OB0104TEC Pages: 5 Published on: 1, January, 1975

    Abstract: Stereotypes are distorted perceptions and opinions we have about groups of people. Such distortions arise from various sources that are too weak to warrant generalizations. Stereotyped views of people vitiate one's new experiences and learning. An awareness of this common flaw in human behaviour can, however, salvage us from snap ... More

  2. The Bases of Social Influence

    Authors: Misra, Sasi B;

    Reference No: OB0068TEC Pages: 3 Published on: 1, January, 1975

    Abstract: At some time or the other, in the course of our social life, those of the people with whom we come in contact influence, in some way, our cognitions, beliefs, attitudes and behaviour. The basis of such social influence may be voluntary or enforced, and dependent or independent. Information, reward ... More

  3. Anatomy of Human Motives **

    Authors: Rao, T V;

    Reference No: OB0005TEC Pages: 5 Published on: 1, January, 1975

    Abstract: Describes thirty motives of Murray's system. These are useful while using Stern's Activities Index. ... More

  4. Job Enrichment: Prospects and Problems

    Authors: Saiyadain, M S;

    Reference No: P&IR0106TEC Pages: 7 Published on: 1, January, 1975

    Abstract: Discusses the concept of job enrichment and its relevance to Indian conditions. Independent survey results are discussed to show its importance and need, as also its limitations and the precautions one should take before implementing the job enrichment programme. ... More

  5. Metaverbal Messages in Personal Interactions

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

    Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

  6. Rural Leadership

    Authors: Gaikwad, V R; Tripathi, B L;

    Reference No: CMA0318TEC Pages: 6 Published on: 18, April, 1975

    Abstract: Reviews the literature on leadership with special reference to rural leadership. Various concepts pertaining to leadership are discussed. Certain characteristics of opinion leaders with reference to Indian rural communities are discussed. ... More

  7. Differences Between Rural and Urban Community

    Authors: Gaikwad, V R;

    Reference No: CMA0321TEC Pages: 3 Published on: 7, June, 1975

    Abstract: The note gives important criteria for distinguishing the rural society from an urban social setting. ... More

  8. Processes and Projects (India) Limited (B)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(B) Pages: 21 Published on: 1, January, 1976

    Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More

  9. Pratap Mehta

    Authors: Sambrani, Shreekant; Misra, Sasi B;

    Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

    Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

  10. Social Systems, Their Elements, Processes and Patterns**

    Authors: Parikh, Indira J; Garg, Pulin K; Sharma, B R;

    Reference No: OB0102TEC Pages: 9 Published on: 1, January, 1976

    Abstract: This note is primarily based on Talcot Parson and Loomi's model of the social system. It attempts to identify and explore the constituents of a social system, i.e., the individual and groups and their interaction. In the functioning of the social system eight elements and their corresponding processes are ... More

  11. Socialization **

    Authors: Garg, Pulin K; Parikh, Indira J;

    Reference No: OB0098TEC Pages: 9 Published on: 1, January, 1976

    Abstract: The note attempts to systematize some of the multiple definitions, meanings and approaches to socialization. The dominant matrix of socialization is the interplay of biogenic needs of the child and the cultural modes of meeting them. The concept of stages in terms of time and growth is central to the ... More

  12. Site Selection by Gravitational Methods

    Authors: Dholakia, Nikhilesh; Manrai, Ajay K;

    Reference No: MAR0150TEC Pages: 3 Published on: 1, January, 1976

    Abstract: This note is a part of the "Techniques for Marketing Decisions"(Ref No) series. It describes a method of retail site selection based on the gravitational mode. A simple self-administered exercise is also provided. ... More

  13. Benefit Tree Analysis

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0148TEC Pages: 5 Published on: 1, January, 1976

    Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More

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