Reference No: MAR0173(A)Pages: 11 Published on: 1, January, 1976
Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More
Reference No: OB0102TECPages: 9 Published on: 1, January, 1976
Abstract: This note is primarily based on Talcot Parson and Loomi's model of the social system. It attempts to identify and explore the constituents of a social system, i.e., the individual and groups and their interaction. In the functioning of the social system eight elements and their corresponding processes are ... More
Reference No: OB0038TECPages: 6 Published on: 1, January, 1976
Abstract: An organization is defined as a particular patterning of tasks, human skills or abilities, techniques, and formal roles. Thus, in analyzing an organization, it is useful to identify the properties of its tasks, members, techniques and structure, particularly to identify how these are related. What pattern of tasks, techniques, etc ... More
Reference No: MAR0150TECPages: 3Published on: 1, January, 1976
Abstract: This note is a part of the "Techniques for Marketing Decisions"(Ref No) series. It describes a method of retail site selection based on the gravitational mode. A simple self- administered exercise is also provided. ... More
Reference No: OB0152TECPages: 11Published on: 1, January, 1976
Abstract: The present note outlines the nature and functions of trade unions in India. The note deals with growth and structure of trade unions in the country, their finance, status and functions. Finally the problems and prospects of trade unions in the country are discussed. ... More
Reference No: P&IR0010Pages: 26Published on: 1, January, 1976
Abstract: The case deals with a conflict situation between Air India and its pilots, the pattern of work allocation, and what is now known as the "slip" system of operation. ... More
Reference No: QM0100(E)Pages: 16Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: MAR0148TECPages: 5 Published on: 1, January, 1976
Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More
Reference No: OB0151(A)TECPages: 6Published on: 1, January, 1976
Abstract: The part A of the note consists of recommendation made by the study groups on Labour legislation appointed by the National Commission on Labour. ... More
Reference No: OB0079TECPages: 7Published on: 1, January, 1976
Abstract: The note attempts to identify and explore individual and organizational role processes. How the role processes set by the broader cultural milieu, which the individual internalizes in his growth process, influence the emergence of the organizational processes is also discussed. ... More
Reference No: OB0098TECPages: 9 Published on: 1, January, 1976
Abstract: The note attempts to systematize some of the multiple definitions, meanings and approaches to socialization. The dominant matrix of socialization is the interplay of biogenic needs of the child and the cultural modes of meeting them. The concept of stages in terms of time and growth is central to the ... More
