Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: F&A0262Pages: 20Published on: 1, January, 1975
Abstract: The introduction of corporate planning in Indian Railways, the largest public undertaking in country, has been described in detail. This case should be used jointly with the note Indian Railways [F&A0261], which highlights the operational characteristics of the Indian Railways and the problems faced in the planning process. ... More
Reference No: OB0075TECPages: 3Published on: 1, January, 1975
Abstract: Briefly discusses the concept of role as used by scientists and sociologists and social psychologists, and the nature and causes of role conflict faced by the incumbent of social role. ... More
Reference No: P&IR0009Pages: 17Published on: 1, January, 1975
Abstract: The case refers to a public utility organization where the union had given notice for termination of the existing wage agreement. Since the two parties could not come to a bilateral agreement, the conciliation officer tried to mediate. The process of conciliation is described in the case. Students are expected ... More
Reference No: F&A0260TECPages: 17Published on: 1, January, 1975
Abstract: This technical note sets out the basis for differentiating the mode, manner and mechanics of planning and control at different levels of management and the framework within which such systems can be designed. ... More
Reference No: OB0092TECPages: 5 Published on: 1, January, 1975
Abstract: This note elucidates the concept of an organization as an open socio?technical system. It summarizes the important elements of the concept as it emerges from the relevant research work. ... More
Reference No: OB0143TECPages: 4Published on: 1, January, 1975
Abstract: The concepts of a space on the role set are important in understanding role dynamics. While the former uses the self in the centre and all the roles an individual occupies around it, the letter uses the organizational role the individual occupies in the centre and all other organizational roles ... More
Reference No: F&A0276Pages: 2Published on: 1, January, 1975
Abstract: This is an introductory case on cash flow planning. It can also be used to illustrate why the surpluses shown by the income statement under accrual accounting vary from the surpluses according to the cash flow statements. ... More
Reference No: P&IR0029Pages: 13 Published on: 1, January, 1975
Abstract: This case presents the situation where a personnel department has been newly established in the organization. The circumstances leading to the establishment and the events after the establishment are discussed. An attempt is made to evaluate the frictions and the need for a personnel department in this industry as well ... More
Reference No: MAR0133TECPages: 17 Published on: 1, January, 1975
Abstract: This note reviews media planning models up to the year 1972. The review has been done keeping in view the requirements of practitioners in India. Suggestions for further model building in this area have been incorporated. ... More
Reference No: CMA0300Pages: 10Published on: 2, January, 1975
Abstract: Describes the regional and intra-regional organizational structure developed by the paddy marketing board for paddy and rice procurement in Sri Lanka. Organizational efficiency at regional level was studied with respect to staffing pattern, workload of the staff members, quantity of paddy and rice procured and the cost of procurement. ... More
Reference No: CMA0315Pages: 8Published on: 18, March, 1975
Abstract: This case discusses design rules for building organizational structures. It also discusses the various bases for organizations. It helps to delineate questions like managerial decentralization, building of effective task group and exercise of controls at different levels. ... More
