Latest published cases

Authors: Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

Reference No: MAR0325(B) Pages: 36 Published on: 27, September, 1999

Abstract: FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce total delivery time from vendor to store and 4) how to reduce the cost ... More

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Authors: Banerjee, Bibek; Raghuram, G; Koshy, Abraham;

Reference No: MAR0325(C) Pages: 30 Published on: 27, September, 1999

Abstract: In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. By the end of 1998, the FoodWorld chain had expanded into 19 stores with hubs in Chennai, Bangalore and ... More

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Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(A) Pages: 3 Published on: 28, October, 1999

Abstract: The case describes how and why Professor Ramakant decided to subscribe to a new weekly news magazine, Newlook. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0329(B) Pages: 1 Published on: 28, October, 1999

Abstract: This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)" (MAR0329case. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(D) Pages: 2 Published on: 28, October, 1999

Abstract: The case describes the experience of Professor Ramakant as a subscriber to a weekly news magazine, Newlook. Students should have read the Newlook (A), (B), and (C) cases. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(B) Pages: 2 Published on: 28, October, 1999

Abstract: The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0331 Pages: 4 Published on: 28, October, 1999

Abstract: The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0329(A) Pages: 4 Published on: 28, October, 1999

Abstract: The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(C) Pages: 4 Published on: 28, October, 1999

Abstract: The case adds to the data presented in Newlook (A), and Newlook (B) cases. ... More

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Authors: Singh, Gurdev;

Reference No: CMA0792 Pages: 7 Published on: 1, January, 2000

Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More

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Authors: Singh, Gurdev;

Reference No: CMA0793EX Pages: 2 Published on: 1, January, 2000

Abstract: The case gives some reasons for quality deterioration of soy-meal at various stages from processing to final destination. It raises the issue of why quality is needed and how could it be achieved. The focus is to improve the bottom line through quality monitoring by the soybean processing enterprise. ... More

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Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0336TEC Pages: 5 Published on: 14, March, 2000

Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More

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