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Latest published cases

List of Latest Published Cases

  1. Market Segmentation for FNCB**

    Authors: Paul, S;

    Reference No: MAR0105 Pages: 15 Published on: 1, January, 1970

    Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More

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  2. Anjali Bank (B)

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0138(B) Pages: 11 Published on: 1, January, 1970

    Abstract: This case can be discussed in light of the students' expectations at the end of the discussion of Case (A). The union-management relations strain further in spite of the apparent rapport emerging at the end of Case (A). Describes the various facets of the conflict and provides some understanding ... More

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  3. Bank of Baroda (B) **

    Authors: Shah, B G; Prasad, Keshav;

    Reference No: F&A0175(B) Pages: 23 Published on: 1, January, 1970

    Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More

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  4. Joint Consultation in Chandan Bank **

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0137 Pages: 18 Published on: 1, January, 1970

    Abstract: The case is in two parts. Part A describes the background of union-management relations in a large bank in which a scheme of joint consultation at the head office and regional offices was launched. Part B describes the structure and working of the joint consultative committee at the regional ... More

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  5. Poonam Bank (C) **

    Authors: Shah, B G; Sheth, N R; Gandhi, J S;

    Reference No: F&A0174(C) Pages: 4 Published on: 1, January, 1970

    Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More

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  6. The Star System (C) **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0143(C) Pages: 6 Published on: 1, January, 1970

    Abstract: The managing director appoints a committee of the bank's senior officers, with an outside consultant as its chairman, for working out an appraisal system, and recommending a promotion policy. The committee visits different branches and meets the officers to ascertain their opinions and reactions to the "Star System" of appraisal ... More

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  7. Mr Raju : Executive Trainee

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0135 Pages: 13 Published on: 1, January, 1970

    Abstract: The case highlights some problems relating to executive training in a bank, by describing the process of training and placement undergone by a promising trainee. Suitable for discussing the objectives and structure of executive training programmes in a bank, and the problems of incorporating training into the existing organizational structure ... More

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  8. Poonam Bank (A)**

    Authors: Shah, B G; Sheth, N R; Gandhi, J S;

    Reference No: F&A0174(A) Pages: 13 Published on: 1, January, 1970

    Abstract: Case (A) describes the process of extending banking operations into a traditionally backward rural area. It brings out the strategy adopted by the management of a major commercial bank for opening a rural branch and the branch manager's approach to the problem of communicating the benefits of banking to the ... More

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  9. The Star System (A) **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0143(A) Pages: 12 Published on: 1, January, 1970

    Abstract: Describes the introduction of a formal appraisal system in a bank that has a tradition of personalized recruitment, promotion and evaluation procedures. The idea is to reward officers who have stood by the management in a period of crisis. Under the new scheme, the head office asks the branch managers ... More

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  10. Skyview Bank **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0133 Pages: 18 Published on: 1, January, 1970

    Abstract: Deals with the problem of performance appraisal of branch agents in a bank. Five senior executives stationed at the head office annually rate the agents' personality traits, skills, and branch routine and work. The main objective of the appraisal system is executive development and promotion decisions. The appraisal is not ... More

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  11. Anjali Bank (C)

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0138(C) Pages: 5 Published on: 1, January, 1970

    Abstract: Describes the efforts made by the management and union leaders to patch up their differences and come closer together. ... More

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  12. Mr Roy: Technician Entrepreneur

    Authors: Shah, B G;

    Reference No: F&A0178 Pages: 21 Published on: 1, January, 1970

    Abstract: Mr. S.L. Roy had been Chief Electrician (Radio & Radar) in the Indian Naval Service, and a research assistant in Physical Research Laboratory, Ahmedabad. He has been attracted by the technician entrepreneur scheme of Gujarat Industrial Investment Corporation, state-level development bank extending liberal financial assistance to technicians desiring to set ... More

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  13. Insurance Selling: A Confrontation with a Prospect**

    Authors: Mehta, S C; Kashyap, S P;

    Reference No: MAR0084 Pages: 18 Published on: 1, January, 1970

    Abstract: The case presents a recorded dialogue between an insurance salesman and a prospect. Students are expected to evaluate the sales presentation made by the salesman, and are required to identify the special problems that an insurance salesman faces when calling on the prospects in view of the important differences that ... More

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  14. Anjali Bank (A)

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0138(A) Pages: 9 Published on: 1, January, 1970

    Abstract: Describes the formation of an employees' union in a large bank in which the management had adopted personal and social acquaintance as an important basis for recruitment at the clerical level. Management was at first indifferent to the union but recognized it after an agitation. Subsequently, meetings were held between ... More

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  15. Bank of Baroda (A) **

    Authors: Shah, B G; Prasad, Keshav;

    Reference No: F&A0175(A) Pages: 10 Published on: 1, January, 1970

    Abstract: Case (A) outlines the role of advertising in the banking industry as understood by a senior bank executive. ... More

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