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Latest published cases

List of Latest Published Cases

  1. Forbes and Company: The Study of an Agency House**

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0069 Pages: 9 Published on: 1, January, 1970

    Abstract: The case represents the beginnings of the agency house in India and the link between this kind of business and the establishment of the managing agency system. ... More

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  2. Ganga Bank **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0134 Pages: 12 Published on: 1, January, 1970

    Abstract: The case deals with the efforts of the bank's O&M department to evolve work norms for assessing staff needs at the bank's branches, and discusses the practical problems faced by regional managers in this regard. ... More

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  3. First National City Bank (A) **

    Authors: Prasad, Keshav;

    Reference No: F&A0171(A) Pages: 21 Published on: 1, January, 1970

    Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More

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  4. Problem Employee **

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0142 Pages: 28 Published on: 1, January, 1970

    Abstract: Deals with the problem of handling an undisciplined employee at a bank's branch office. The employee, who is an active union member, has an unflattering performance record. Repeated memos from the branch manager fail to improve his performance. Ultimately, the branch manager, with the concurrence of the head office, conducts ... More

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  5. The Sunshine Bank

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0132 Pages: 10 Published on: 1, January, 1970

    Abstract: The case deals with the problem of maintaining discipline in a major branch of a large bank. Employees stop work following the sudden breakdown of airconditioning equipment, leave the office, and mark incorrect time in the registers while leaving. The local union leaders stage a noisy demonstration within the ... More

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  6. Market Segmentation for FNCB**

    Authors: Paul, S;

    Reference No: MAR0105 Pages: 15 Published on: 1, January, 1970

    Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More

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  7. Anjali Bank (B)

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0138(B) Pages: 11 Published on: 1, January, 1970

    Abstract: This case can be discussed in light of the students' expectations at the end of the discussion of Case (A). The union-management relations strain further in spite of the apparent rapport emerging at the end of Case (A). Describes the various facets of the conflict and provides some understanding ... More

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  8. Bank of Baroda (B) **

    Authors: Shah, B G; Prasad, Keshav;

    Reference No: F&A0175(B) Pages: 23 Published on: 1, January, 1970

    Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More

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  9. Joint Consultation in Chandan Bank **

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0137 Pages: 18 Published on: 1, January, 1970

    Abstract: The case is in two parts. Part A describes the background of union-management relations in a large bank in which a scheme of joint consultation at the head office and regional offices was launched. Part B describes the structure and working of the joint consultative committee at the regional ... More

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  10. Poonam Bank (C) **

    Authors: Shah, B G; Sheth, N R; Gandhi, J S;

    Reference No: F&A0174(C) Pages: 4 Published on: 1, January, 1970

    Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More

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  11. The Star System (C) **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0143(C) Pages: 6 Published on: 1, January, 1970

    Abstract: The managing director appoints a committee of the bank's senior officers, with an outside consultant as its chairman, for working out an appraisal system, and recommending a promotion policy. The committee visits different branches and meets the officers to ascertain their opinions and reactions to the "Star System" of appraisal ... More

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  12. Mr Raju : Executive Trainee

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0135 Pages: 13 Published on: 1, January, 1970

    Abstract: The case highlights some problems relating to executive training in a bank, by describing the process of training and placement undergone by a promising trainee. Suitable for discussing the objectives and structure of executive training programmes in a bank, and the problems of incorporating training into the existing organizational structure ... More

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  13. Poonam Bank (A)**

    Authors: Shah, B G; Sheth, N R; Gandhi, J S;

    Reference No: F&A0174(A) Pages: 13 Published on: 1, January, 1970

    Abstract: Case (A) describes the process of extending banking operations into a traditionally backward rural area. It brings out the strategy adopted by the management of a major commercial bank for opening a rural branch and the branch manager's approach to the problem of communicating the benefits of banking to the ... More

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  14. The Star System (A) **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0143(A) Pages: 12 Published on: 1, January, 1970

    Abstract: Describes the introduction of a formal appraisal system in a bank that has a tradition of personalized recruitment, promotion and evaluation procedures. The idea is to reward officers who have stood by the management in a period of crisis. Under the new scheme, the head office asks the branch managers ... More

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  15. Skyview Bank **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0133 Pages: 18 Published on: 1, January, 1970

    Abstract: Deals with the problem of performance appraisal of branch agents in a bank. Five senior executives stationed at the head office annually rate the agents' personality traits, skills, and branch routine and work. The main objective of the appraisal system is executive development and promotion decisions. The appraisal is not ... More

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