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Latest published cases

List of Latest Published Cases

  1. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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  2. Reliance Textile Industries Limited (C)

    Authors: Kuchhal, S C; Pola, Kumaran;

    Reference No: F&A0339(C) Pages: 44 Published on: 1, January, 1980

    Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More

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  3. Marketing Research Designs: A Note

    Authors: Jain, Abhinandan K;

    Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

    Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

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  4. Dakshin Rasayana Nigam Limited

    Authors: Govindarajan, V;

    Reference No: F&A0345 Pages: 5 Published on: 1, January, 1980

    Abstract: Deals with management control in a discretionary expense centre. The setting is the company's legal department. ... More

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  5. Larsen & Toubro Fuse Switch Advertising

    Authors: Mohan, Manendra; Parekh, Jayshree;

    Reference No: MAR0273 Pages: 22 Published on: 1, January, 1980

    Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the wellknown companies. ... More

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  6. Reliance Textile Industries Limited (D)

    Authors: Kuchhal, S C; Pola, Kumaran;

    Reference No: F&A0339(D) Pages: 32 Published on: 1, January, 1980

    Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More

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  7. Sampling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

    Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

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  8. Long Term Production Planning at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0158 Pages: 2 Published on: 1, January, 1980

    Abstract: Considers the problem of annual production planning for a handloom development corporation. Despite having a large number of products, formulation leads to a knapsack problem that can be solved easily without a computer and has intuitive appeal. ... More

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  9. Polymer Plant

    Authors: Balakrishnan, K;

    Reference No: F&A0337 Pages: 4 Published on: 1, January, 1980

    Abstract: A comprehensive case in process costing. All theoretical issues concerning process costing can be discussed in a reallife setting. ... More

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  10. Managing the Marketing Research Activities

    Authors: Vora, M N;

    Reference No: MAR0269TEC Pages: 3 Published on: 1, January, 1981

    Abstract: The note identifies the many decisions related to managing marketing research activities. It enlists the steps necessary to be used if an outside research agency is used. It also identifies and lists the questions which need answers for the search and selection of an outside agency. ... More

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  11. Industrial Belts (India) Limited (A)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0276(A) Pages: 17 Published on: 1, January, 1981

    Abstract: The case describes broad decision problems, research objectives, a two phase research plan, and details of each phase of research about a stores item (V belts) used by industrial units. The sampling plan and data collection approach/instrument used in each phase of the study are also described. A preliminary ... More

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  12. Data Collection Approaches: A Note

    Authors: Roy Dholakia, Ruby; Vora, M N;

    Reference No: MAR0270TEC Pages: 20 Published on: 1, January, 1981

    Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More

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  13. Industrial Belts (India) Limited (B)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0276(B) Pages: 6 Published on: 1, January, 1981

    Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some nonparametric statistical techniques could be demonstrated for making inferences about different segments ... More

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  14. Research for Sales and Distribution Management Decisions

    Authors: Jain, Abhinandan K;

    Reference No: MAR0263TEC Pages: 12 Published on: 1, January, 1981

    Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More

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