Register / Login
All

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Organizational Behaviour
  2. Remove This Item Language: English
Clear All
Sector
  1. Agriculture and Animal Husbandry (38)
  2. Banking Finance Insurance (BFI) (36)
  3. Cooperatives (24)
  4. Education (10)
  5. Government (81)
  6. Health (25)
  7. Infrastructure (26)
  8. Manufacturing (245)
  9. Mining (1)
  10. Miscellaneous (66)
  11. Public Sector (65)
  12. Telecom and Software (7)
  13. Trade (8)
  14. Transportation and Logistics (49)
Product Type
  1. Case (424)
  4. Exercise (4)
  5. Supplement (1)
  7. Technical Note (104)

Latest published cases

List of Latest Published Cases

  1. Emami's Fair and Handsome Fairness Cream

    Authors: Sahoo, Debajani; Vyas, Preeta H;

    Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

    Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

    Buy Case

  2. Pricing for Profit: ICICI Bank Credit Card

    Authors: Sahay, Arvind;

    Reference No: MAR0391 Pages: 2 Published on: 19, September, 2007

    Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More

    Buy Case

  3. Pricing the Infoedge(naukari) IPO

    Authors: Sharma, Nivedita;

    Reference No: MAR0390 Pages: 21 Published on: 19, September, 2007

    Abstract: The case deals the 1) reasons for and mechanics of an IPO and 2) the process of pricing an IPO. The question is whether naukari used the right approach to price its IPO and whether it got the right price for its IPO. ... More

    Buy Case

  4. MakeMyTrip.com (A)

    Authors: Kar, Sanjay Kumar;

    Reference No: MAR0393(A) Pages: 21 Published on: 11, December, 2007

    Abstract: The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in ... More

    Buy Case

  5. Dispute Resolution in an ROB Infrastructure Project (C)

    Authors: Venkataraman, Krishnan;

    Reference No: PSG0103(C) Pages: 10 Published on: 27, March, 2008

    Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More

    Buy Case

  6. Dispute Resolution in an ROB Infrastructure Project (A)

    Authors: Venkataraman, Krishnan;

    Reference No: PSG0103(A) Pages: 48 Published on: 27, March, 2008

    Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More

    Buy Case

  7. Dispute Resolution in an ROB Infrastructure Project (D)

    Authors: Venkataraman, Krishnan;

    Reference No: PSG0103(D) Pages: 3 Published on: 27, March, 2008

    Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More

    Buy Case

  8. Dispute Resolution in an ROB Infrastructure Project (B)

    Authors: Venkataraman, Krishnan;

    Reference No: PSG0103(B) Pages: 26 Published on: 27, March, 2008

    Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More

    Buy Case

  9. Vendanta Resources plc

    Authors: Varma, Jayanth R;

    Reference No: F&A0480 Pages: 18 Published on: 28, March, 2008

    Abstract: The case descibes the process and the motivation for Vedanta Group to move to primary listing from India to London. The valuation and governance issues are highligheted. ... More

    Buy Case

  10. Headset Headache (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0201(B) Pages: 3 Published on: 15, April, 2008

    Abstract: The case adds to the data presented in case “Headset Headache (A)”. A customer was highly disappointed upon non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case highlights issues of employee attitude, conflict and customer service. ... More

    Buy Case

  11. Headset Headache (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0201(A) Pages: 12 Published on: 15, April, 2008

    Abstract: A customer was highly disappointed because of non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case describes the chain of events that started with the subscription. In the process, the case highlights issues of conflict, ethics and values. ... More

    Buy Case

  12. Woolworths Limited, Australia

    Authors: Raghuram, G; Kuberkar, Gouri;

    Reference No: MAR0394 Pages: 59 Published on: 17, April, 2008

    Abstract: Woolworths Limited was Australia's largest retailer in the food, liquor and grocery sector. The retail activities were conducted through the supermarkets (contributing 88% of consolidated sales), general merchandise and wholesale divisions. Woolworths had two key goals: 1) to increase shareholder returns and 2) giving greater customer satisfaction. These led to the development of ... More

    Buy Case

  13. Tea Shall Not be Served

    Authors: Vohra, Neharika;

    Reference No: OB0202 Pages: 2 Published on: 30, April, 2008

    Abstract: The case is in the form of an exchange of letters between the principal of a school and its teachers. The principal has ordered that teachers should spend their twenty minute free time during recess in the school canteen and have tea with the students. The teachers find the order ... More

    Buy Case

Items 481 to 495 of 573

per page

My Cart

You have no items
in your shopping cart.

video title

video content