Reference No: MAR0191Pages: 14Published on: 1, January, 1978
Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More
Reference No: MAR0211TECPages: 7 Published on: 1, January, 1978
Abstract: This note examines the new product idea generation process. After analyzing the characteristics of the ideation process, the note discusses the problem of "managing" ideation. Strategies for ideation are discussed and a system proposed for effective control of the ideation process. ... More
Reference No: OB0056(B)Pages: 6 Published on: 1, January, 1978
Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More
Reference No: MAR0188TECPages: 12 Published on: 1, January, 1978
Abstract: This note sketches a systematic approach for developing a sales organization. The approach entails specifying the sales tasks in the environment, and then developing appropriate organizational forms for carrying out these tasks. ... More
Reference No: CMA0456Pages: 17Published on: 17, December, 1977
Abstract: The case describes the genesis of the Intensive Agricultural District Programme (IADP), introduced in 1960-61, covering programme objectives and strategy, and organizational design proposed under the programme. Based on empirical data, the case further provides the organizational structure as in operation in two districts. ... More
Reference No: CMA0452Pages: 5Published on: 4, November, 1977
Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More
Reference No: CMA0440Pages: 9Published on: 27, July, 1977
Abstract: The case deals with the problems of organizational structure for family planning and health services in UP. It discusses the areas of decentralization in relation to planning and control, keeping in view task typology. ... More
Reference No: CMA0437TECPages: 13Published on: 7, July, 1977
Abstract: This note covers the objectives, structure, policies, and performance of the Agricultural Refinance and Development Corporation. After briefly discussing the objectives of this Corporation, the issue of sources and uses of funds of the corporation is dealt with. The note also discusses the criteria and procedures for refinancing, in addition ... More
Reference No: PSG0025Pages: 17Published on: 1, January, 1977
Abstract: The case is based on an interview with the organizing secretary of the Lodhi branch of Family Planning Association where he relates his functions, the methods of data collection and record keeping, the evaluation system for the branch, the flexibility the branches enjoy vis-a-vis selection of projects, the criteria of ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: F&A0295Pages: 6 Published on: 1, January, 1977
Abstract: The case provides, in a summarized form, the actual performance of a medium sized hotel and five other hotels of varying sizes for four year period. The objective is to use these data for performance assessment and cost control. The problem in using past actuals or actuals of comparable units ... More
Reference No: OB0148EXPages: 6Published on: 1, January, 1977
Abstract: This is a training exercises based on the In basket method. The exercise gives the participants a simulated experience of decision making with limited data generalizations are then made by way of feedback to help improve one's decision making ability, especially in the personnel field. ... More
