Reference No: MAR0306Pages: 16Published on: 1, October, 1995
Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More
Reference No: IMG0011Pages: 15 Published on: 27, October, 1995
Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More
Reference No: MAR0308Pages: 37Published on: 21, November, 1995
Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More
Reference No: CMA0754Pages: 7Published on: 1, January, 1996
Abstract: The case deals with the problems of a green tea leaves (GTL) processing factory where the farmers are asking for a higher price of GTL. The issue is to evolve a long term strategy to ensure regular flow of GTL at a reasonable price such that farmers maximize returns from ... More
Reference No: CMA0750TECPages: 6Published on: 1, January, 1996
Abstract: This note gives the coverage under different phases of National Seed Project. It reveals a marked shift from first two phases where the idea was to create a nationwide structure of seed organizations to revitalizing the existing structure in the third phase. ... More
Reference No: CMA0756Pages: 11Published on: 1, January, 1996
Abstract: The case reflects on the problems of a large tomato paste plant in the raw material procurement from contract growers. The company is confronted with the constraints of international tomato paste price and high domestic prices of tomato due to demand supply gap. The focus is to develop a strategy ... More
Reference No: CMA0751TECPages: 3Published on: 1, January, 1996
Abstract: This note after describing seed growers and organizers identifies the need for their training for smooth implementation of seed production programme by a seed enterprise. The focus is to develop skills for the quality seed production. ... More
Reference No: F&A0423TECPages: 7Published on: 8, February, 1996
Abstract: This note discusses portfolio theory and the principles of diversification; the role of market model assumptions in simplifying the portfolio selection problem; and the Capital Asset Pricing Model (CAPM) as an equilibrium condition flowing from portfolio theory. ... More
Reference No: F&A0432Pages: 12Published on: 9, March, 1996
Abstract: In the last annual general body meeting the chairman had recommended that dividend policy be specified in terms of payout ratio rather than dividend per share. He had also suggested that the company pay lower dividends and reinvest a larger portion of profits. The company now has to decide on ... More
Reference No: IMG0013TECPages: 11Published on: 24, July, 1996
Abstract: This is a set of about 20 slides prepared using Harvard Graphics for computerized projection purposes. It outlines ideas about core competence to facilitate operationalization of the concept by managers. Its coverage includes a) the core competence effect b) the dimensions of core competence c) the tests for core competence d) ... More
Reference No: PROD0235Pages: 5 Published on: 9, August, 1996
Abstract: This case deals with the decision of centralizing warehousing and distribution across three divisions of a company versus the statuesque of a decentralized distribution. Specific decision issues, criteria for analysis and a plan for a study have to be arrived at, in the form of a proposal. ... More
Reference No: OB0189(B)Pages: 1Published on: 4, September, 1996
Abstract: The case documents the process of negotiating the sale of a ship over five months. The case highlights the intricacies of international negotiation involving brokers, and straddling different countries, cultures, languages and time zones. ... More
Reference No: OB0189(A)Pages: 22Published on: 4, September, 1996
Abstract: The case documents the process of negotiating the sale of a ship over five months. The case highlights the intricacies of international negotiation involving brokers, and straddling different countries, cultures, languages and time zones. ... More
Reference No: CMA0762Pages: 7Published on: 1, January, 1997
Abstract: This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in ... More
Reference No: CMA0760Pages: 5Published on: 1, January, 1997
Abstract: This case discusses a change in organizational structure of the Agricultural Finance Department of ABC Bank to highlight how it has helped in streamlining the operations. Issues such as more autonomy and decentralization, thrust, on new product development by the officials, etc. are emphasized. ... More
