Reference No: MAR0302(A)Pages: 18Published on: 17, November, 1994
Abstract: It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic environment in India was changing rapidly due to restructuring of the economy, and ... More
Reference No: MAR0303(D)Pages: 4Published on: 14, December, 1994
Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More
Reference No: MAR0303(B)Pages: 10Published on: 14, December, 1994
Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More
Reference No: MAR0303(C)Pages: 15Published on: 14, December, 1994
Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More
Reference No: MAR0303(A)Pages: 10Published on: 14, December, 1994
Abstract: The case describes the cooking medium market in India. It provides details of a research study to assess opportunity for a new brand of small pack refined oil and determine the best product concept in terms of consumer acceptance and appeal. Three different phases of research for 1) generating attributes, 2) generating ... More
Reference No: MAR0264TECPages: 35Published on: 1, January, 1995
Abstract: The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are ... More
Reference No: CMA0727TECPages: 4Published on: 1, January, 1995
Abstract: This note discusses "direct" and "indirect" employment effects of agro-related industries i.e. food-processing, agro-based other than food-processing, and agri-input industries. It often deals with the relative importance and "direct" employment intensity (i.e. employment per Rs. 1 lakh of capital) for these types of industries vis-a-vis other manufacturing industries based ... More
Reference No: IMG0009TECPages: 18Published on: 5, February, 1995
Abstract: This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for almost two decades and the recently of Coke after and withdrawal from India in 1977.The note provides ... More
Reference No: QM0237EXPages: 7Published on: 23, February, 1995
Abstract: The case deals with the optimum procurement and allocation plan of explosives for various subsidiaries of Coal India Limited (CIL). Explosives, an expensive input, play a crucial role in the process of coal mining. A good amount of money is also spent on its transportation. Taking into account the locations ... More
Reference No: QM0236(B)Pages: 11Published on: 23, February, 1995
Abstract: This case deals with the product mix plan of Lotus Thread Company Limited (LTCL) focusing on developing an LP model. The LP approach for optimum product mix plan is expected to be helpful in identifying the products to be "pushed", downplayed or to be dropped. It is also helpful for ... More
Reference No: PROD0230Pages: 4Published on: 23, February, 1995
Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More
Reference No: IMG0007Pages: 20Published on: 13, March, 1995
Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More
Reference No: IMG0010Pages: 3Published on: 29, May, 1995
Abstract: This case illustrates the decision problems facing a garment exporter when exchange rates change drastically. The intent of the case is to highlight the concept of real risk versus nominal risk. The case also aims to get students to realize that management decision depend on underlying realities, not purely exchenge ... More
Reference No: IMG0012Pages: 4Published on: 29, July, 1995
Abstract: This case is intended for use as an information technology/business process re-engineering case. It describes the order processing system of an office automation/equipment manufacturer and calls for the reader to suggest how IT could be applied to make it more efficient. ... More
